Blockchain project operation, governance logic from the flow channel to the user community

First, the basic logic of blockchain project operation


We refer to the operational phase of the project before the formation of the real user community as the traffic channel phase.

If we look at traffic channels and operations, we can roughly divide into three parts: business logic, operational logic and compliance logic .


Business logic , which covers technology, applications, and industry, that is, whether the parties to the transaction that they solve are based on real needs and can form a closed loop of value. For example, Bitcoin is a point-to-point electronic cash system that does not rely on intermediaries. Ethereum is a smart contract platform.


The operational logic is how to move the project from its original concept to its ideal state through the expansion of business scale, the extension of the user community, and the input of system value. Investment and financing logic is an important part of the operational logic, including how to absorb external investors, how to properly finance, and how to properly input and transform external resources into internal system development. For example, Satoshi Nakamoto used his design process to mine himself and slowly promoted it to more and more people.


Compliance logic , in addition to compliance requirements in business, operations, and investment and financing, also requires attention to protect user and financial consumer rights. Such as DAO crowdfunding.


Second, the rocket theory of project operation


According to physics, in order for an object to fly around the earth without falling back to the ground, the object must have a high speed of 7.9 km/sec, which is the so-called "first cosmic speed." Earth's partner, the artificial earth satellite, must have this speed. People rely on rockets to bring Earth satellites into orbit and make them companion with the Earth.


However, it is impossible for a satellite to get the speed of the satellite without falling back to the ground. To this end, several rockets are connected end to end to form a "multi-stage rocket", which is used to send satellites and other artificial celestial bodies. At the time of launch, the first stage rocket is ignited first, and when its fuel is burned out, it will fall off automatically; the second stage will continue to burn and fall off… In this way, each stage of fuel burning will drive the satellite, each level The shedding also reduces the weight of the entire rocket. As the satellite accelerates along the first-level level, it finally gets a certain speed. When the scheduled orbit was reached, the multi-stage rocket completed its mission. The satellite was bounced into orbit.


The operation of the blockchain project, just like the rocket is put into the scheduled orbit, through the development of the operational roadmap (multi-stage rocket), each level of resources is injected to make the project get the corresponding "speed", and finally the project is sent to the "user community" (scheduled) track)


Third, the significance of traffic channels to blockchain projects


Blockchain project operation is the process of formulating a roadmap according to the established goals and then realizing the continuous realization of resources.

From the perspective of traditional Internet projects, from the operational point of view, it is generally divided into content operations, user operations and event operations, all in order to attract more participants and more resources.

Activity operations include event planning, tracking activity progress and post-event promotion, and also responsible for the results of the promotion; user operations are mainly user growth and increased user stickiness; content operations are to control the quality of the content, and to achieve sales or brand exposure through some content or The purpose of powder absorption.

Traffic channels can provide a basic, potential (or transitional) user base as a vehicle for operational operations and content operations.


Fourth, the difference between the traffic channel and the user community


But the traffic channel is not really a user community, and of course there may be crossovers. The main differences are as follows.

Characteristics of the traffic community members: the first tester, the professional wooler.

User community characteristics: system users (consumer participants), industry participants (commercial participants).


V. Project preparation


From the perspective of project “fuel” preparation, the following aspects are included.

Technical stability, which is the basis of operations. That is to have a stable and reliable technology, which is part of the operating schedule and a relatively independent part.

Operating schedule, this is the path of operations. That is to have a clear roadmap for development, clear phase, and the focus of each phase.

Resource gas station, this is the target of operations. That is to say, through operations, resources such as users and usage scenarios are continuously injected.


Sixth, operational objectives


From the speed of rocket launch, the traffic channel is quickly sent to the intended user community, including the following aspects. In fact, these three aspects are linked together, difficult to divide, but classified from the perspective of easy analysis.


Turn to real demand

Turn to real users

Turn to the real use scene


7. General planning of the project


To get a project from concept to completion to the scheduled track, you need to sort out the project's business logic, operational logic, and investment and financing logic and compliance logic.

Combine business logic to determine the ideal orbit and mode of operation of the rocket.

Combine operational logic and investment and financing logic to determine rocket fuel and several levels, as well as resource and fuel conversion capabilities.

Combine the compliance logic to determine that the entire resource transformation can proceed in a predetermined manner and framework.


Eight, several issues of operational traffic community


First, the relevant business .


First, the basic business process is compliant.

To analyze:

Do you need market access (illegal business, unauthorized issuance of securities, etc.)?

Does it have an impact on financial order and financial stability (anti-money laundering, anti-terrorist financing, financing model, foreign exchange management, foreign investment management)?

Is there fraudulent activity (fraud, manipulation of the market)?

Does it affect information security, network security (maintaining computer system security, maintaining network operation security, network data security, protecting personal information, and maintaining cyberspace order)?


Second, cross-border projects and regulation.

Blockchains, especially public chains, have the cross-border nature of infrastructure, but at the same time may mean that countries are likely to regulate. General regulatory principles include the principle of investor protection based on the principle of human rights, the principles of conduct and facts based on territorial principles, and principles based on international treaties and international obligations. Some countries also have the principle of so-called long-arm jurisdiction.


The second is related to investment and financing.


Third, the appropriate investment and financing methods.

Blockchain projects should not be financed directly with tokens, but rather should be financed by the founding team to generate and use tokens through reasonable token logic. Others either invest in the founding team or participate in the initial launch of the system.


Fourth, the appropriate risk tolerance.

The initial participants of the project, whether they are wool or the first to try, have certain risks. Older people, minors, and those whose inputs affect their basic life, and whose input accounts for a disproportionate proportion of their income are not applicable.


Fifth, token is not the standard for determining compliance.

In fact, different tokens represent different legal relationships, and the direct conflict with current law is the way of token financing.


The third is related to operations and social governance.


Sixth, centralization promotion and community supervision.

Regarding the development direction of the project, the founder of the project is the leader; the community monitors whether the specific implementation is justified. It is not possible to leave the long-term and basic issues such as the project development direction and the basic path model to the community vote. In short, the project must be someone responsible, but there must be someone to supervise.


Seventh, decentralization projects and centralization promotion.

Many people think that decentralization projects are completely out of regulation, and this concept is wrong. If it is a financing project, it must bear the corresponding legal responsibility related to financing; if its technical defects cause damage to others, it may also bear tort liability, and even administrative and criminal liability.


The fourth is the basic point of compliance.


Eighth, fraud prevention and investor protection are the basic points.

From the perspective of supervision, it analyzes its nature from the rights and obligations and liabilities of the parties to the transaction, investment and financing, as well as the consequences, such as the Harvey test of the relevant securities in the United States. All countries have qualified investor protection. Combined with the technology and market credit risk and policy risks brought by digital currency, investors are generally cautious. However, anti-fraud and anti-price manipulation are the focus of investor protection in various countries.


Nine, the stage and method of lawyer involvement.

Different from traditional legal services, whether it is a public chain or a coalition chain or a private chain, it is necessary to participate and intervene in the construction of the business framework of the project, from the basic business logic, to the bottom of the legal compliance, to the details in the operation. , one point at a time to do research.