Jingdong Cloud launched the problem that Zhiyun chain “cloud” planning has to face

Recently, Jingdong Cloud and JD.com jointly announced that they will reach a cooperation in the blockchain field and jointly launch the “cloud” construction plan for Zhisheng Chain. At present, Jingdong Cloud official website has officially launched the "blockchain anti-counterfeiting traceability" and "blockchain digital deposit certificate" two Jingdong cloud market SaaS applications.

Recently, Jingdong Cloud and JD.com jointly announced that they will reach a cooperation in the blockchain field and jointly launch the “cloud” construction plan for Zhisheng Chain. At present, Jingdong Cloud official website has officially launched the "blockchain anti-counterfeiting traceability" and "blockchain digital deposit certificate" two Jingdong cloud market SaaS applications.

Specific to this technical cooperation, Jingdong Cloud will provide IaaS public cloud storage, DDoS high-defense, database application services and other technical support for the blockchain segment of Jingdong District, mainly to help Zhizhi chain solve data ownership and data security issues. At the same time, Zhisheng Chain will provide support technology for blockchain security encryption and distributed data storage for Jingdong Cloud.

Some insiders told Chain Finance that the combination of blockchain and cloud computing can effectively solve the problem of data islands, and at the same time effectively reduce the cost of SMEs. The combination of blockchain and cloud computing in the 2018 Blockchain White Paper issued by China Unicom Institute is called BaaS (Blockchain as a Service). The report also mentioned that the combination of blockchain and cloud computing will effectively reduce the cost of blockchain deployment, and relying on cloud computing platforms, blockchain developers can focus on applying blockchain technology to different business scenarios. To help users build lower-level barriers and build blockchain services more efficiently, while promoting the transformation and upgrading of their own industries, creating new products, business and business models for customers.

As the concept of blockchain continues to be hot, more and more Internet giants are targeting this market (blockchain cloud services), and the BaaS field is definitely more suitable than the public chain projects that already have first-mover advantage. These traditional Internet companies, their technology accumulation and layout in the field of cloud services make them more advantageous. At the same time, the BaaS service is able to avoid the token-sensitive vocabulary. According to the incomplete statistics of the chain, there are already more than ten traditional Internet organizations that have announced their entry into the BaaS field. In addition to Jingdong, Ali and Tencent have also begun to compete.

“The cloud service market has great potential and potential. Many traditional Internet companies value it, but the competition for homogenization is very serious. Therefore, by providing blockchain cloud services, differentiated services can be created, plus the current blockchain. The concept is widely popular and hot, and it is a good selling point from the perspective of marketing strategy. Compared with other cloud services, blockchain cloud services currently have a certain premium space." His worry.

In addition, he also said that distributed storage is also a major development in the future of blockchain + cloud computing, but due to performance limitations, transmission costs and network bandwidth costs, it is still in a relatively early stage.

It is worth noting that the long-term success of the blockchain+cloud computing is also closely related to the current market share of the company. According to IDC statistics, in the first half of 2018, the market share of China's major cloud computing platforms, Alibaba Cloud ranked first with 43% market share, Tencent Cloud followed with 11.2% market share, China Telecom occupied market share In single digits, it ranks third. Compared with the former market share of Jingdong, this will also seriously restrict the future development of Jingdong Zhizhi chain "cloud".

According to public information, in 2016, Jingdong Group began to explore the field of blockchain. In August 2018, the exclusive brand of the blockchain, Zhizhi Chain, was established, and the Zhishun Chain Blockchain Service Platform (Baas) was launched. At the same time, Jingdong announced that it has cooperated with Pacific Insurance and Elephant Huiyun to launch “blockchain + electronic invoice”, launched the first enterprise-level blockchain electronic VAT special invoice, improved the invoice management process, and provided tax source management. Big Data. Up to now, Jingdong Zhiyi Chain has launched two technical products for developers' JD Baas platform and JD Chain engine. At the same time, the enterprise side has launched three application services: anti-counterfeiting traceability platform, medical traceability platform and digital depository platform. Among them, the anti-counterfeiting and traceability platform has developed rapidly. According to the data released by Jingdong, as of now, the Zhiyi chain blockchain anti-counterfeiting and traceability platform has a billion-level traceability data, more than 700 cooperative brands and more than 60,000 products. Entered, more than 6 million after-sales users access the query.

On March 30, 2019, JD.com participated in the first batch of blockchain information service filings organized by the China Internet Information Office, involving its three subsidiaries (including Beijing Jingdong Yiluo E-commerce, Chain Fangda (Beijing). ) Technology Co., Ltd., Beijing Tongbang Zhuoyi Technology Co., Ltd.) Four services (BDS, BFC financial service platform, anti-counterfeiting traceability platform, Baas platform), Jingdong's blockchain strategy is beginning to emerge.

Further reading: White Paper on Blockchain Technology Practice in Jingdong District (April 2019)

This article Source: Finance and Economics Network on the financial

Author: Changfeng