According to The Drum, Amazon recently recruited a senior software engineer to join the "Advertising Finance Technical Team focused on blockchain distributed ledgers." According to reports, the team's focus is on creating “blockchain ledgers, billing and reconciliation systems to provide data transparency for cross-border financial data”. Christiana Cacciapuoti, vice president of MadHive Partners and executive director of AdLedger, said that for Amazon, the use of blockchain technology is more of an "infrastructure upgrade." She explained that Amazon might use the blockchain in a "quite non-revolutionary way" from the beginning. In particular, given the huge regulatory rebound that Facebook has faced since the release of Libra's vision, I doubt whether Amazon will adopt a more aggressive, cryptocurrency-centric approach.