Cross-border dialogue | How do Haier, Fast, Sany, Changhong and other well-known companies view the digital economy?

On August 24th, "2019 Haichuang Chain Borderless Innovation Forum and Anniversary Celebration" was held in Qingdao. Zhang Jian, CEO of Haichuang Chain, announced plans for three “nothing” without borders, unlimited games, and no questions about Xidong:


As an open blockchain incubation acceleration platform, Haichuang Chain plans to integrate blockchains with mainstream technologies such as Internet of Things, AI, and 5G to empower entities to achieve unbounded convergence from technology to scene; plans to integrate 50 incubators. Into the country, to help build a digital economy and ecology; plan to integrate with blockchain entrepreneurs, focusing on financial capital, blockchain talent training, chain group sharing, maker space, resource aggregation and other resources.

At the press conference, there was a wonderful round table session. Babbitt editor Tang Xiuling had an exclusive dialogue: Yang Yuanxi, co-founder of Fast Hand Technology, Zhang Xinglin, deputy general manager of Sany Zhongchuang, Li Jun, founder of the body, and Tang Jian, chief scientist of Changhong Information Security Lighthouse Laboratory. Bo, Sun Weibin, general manager of Haier Yunshang Internet of Things, and Sun Haohao, a CMO of Haichuang Chain , discussed the topic of how the digital economy can enrich the real economy.


It can be seen that most of the guests at the round table come from traditional manufacturing and are also what we call the real economy. How does the real economy transform digitally? How to use blockchain technology? I believe you can find the answer from this cross-border dialogue.

Point 1: How do you view the combination of the digital economy and the real economy?

Yang Yuanxi comes from fast, this is a short video platform with 200 million users. He believes that digital technology brings unlimited expansion of traffic boundaries and the e-commerce derived from this new interactive form of live broadcast . He gave two examples to illustrate this shift.

“First, about the flow. There are many farmers on our platform. They have a hard time planting land, but they have very little income in one year. Since the short video platform, they have released the daily work and harvesting process to the Internet. It brings a good traceability effect, because consumers are very keen to know where the food I bought is from. The farmers on our platform can sell 300,000 fruits per year in this way. Second, live broadcast, it takes Come to a new form of interaction, especially the e-commerce derived from live broadcast. Some people sell excavators through live e-commerce, and can sell three excavators a day."


Zhang Xinglin is from Sany Group. This is China's largest manufacturer of workers and peasants and the second batch of dual-use demonstration bases in the country. At present, Sany Group is committed to building six platforms, including shared manufacturing, shared R&D, shared testing, industrial Internet of Things, incubators and fund platform construction.

Zhang Xinglin said that Sany Group is a relatively traditional manufacturing enterprise and is currently facing a third transformation, from a traditional manufacturing company to a technology company. Sany Group and Haichuang Chain are strategic cooperative enterprises, and they hope to increase the construction of blockchain in the future.

"Taking our internally-increased Sany heavy truck project as an example, we mainly do it through crowdfunding and limited sales. We sold 500 heavy trucks in 56 seconds, and the turnover was 125 million. At present, more than 3,000 heavy trucks have been completed online. Sales. We hope to grasp the digital economy era through internal and external incubation and industrial Internet of Things, bringing us closer to the market and closer to online platforms."

Sun Haohao is from Haichuang Chain. Haichuang Chain is committed to empowering more traditional enterprises and providing them with technical tools to help them transform their digital economy. Sun Haohao said that the key to the combination of the digital economy and the real economy is to define what kind of data can form assets.

“A privately-owned company in the textile industry has given us a proposition. How does the manufacturing industry transform? We have accumulated more than 20 years of processes, processes, and categories. How do these data form after the data is mined? The solution is to collect data, mine Internet of Things applications, and help build a new ecological model, so that more developers can make in-depth excavation on the basis of data. The developed products can directly provide services for the same industry, upstream and downstream, from manufacturing. The industry is trying to make a service industry. The key here is how to define what kind of data can form an asset? All models are built on the definition and derivation of data assets."


Sun Chuanbin is from Haier Clothing Network. The Internet of Things is to connect clothes to the Internet, trace the source, and track the whole process of fields, factories, stores, homes, and transportation. At present, Haier has introduced blockchain technology in industrial Internet projects such as “clothing network” and “food network”. He explained the value of clothing traceability to us in a practical case.

"We have worked with the Jimo government to make Jimo children's wear, with more than 30 billion trades a year, involving more than 2,000 brands. Because these brands are not well-known, it has created a vicious bid, only cheaper to sell more. Can be wholesale, even on Tmall. The result is the downside of the entire industry.

We have made an integration plan this year to add an RFID chip to each children's wear. One is the full-process monitoring of the front-end manufacturing, and the other is to concentrate these clothes in a unified intermediate warehouse. This is a government-led intermediate warehouse. There are quality inspection agencies and industry inspection agencies. After all the clothes are built and quality checked, the information data will be written on the platform. The insurance company will insure all the clothes in the warehouse. If there is any problem, the insurance company will pay for it. The government also has a certain endorsement. With this platform, Not all children's wear enterprises can come in. Only those companies with better quality are screened after being certified, and then these products are uniformly labeled with the geographical indication of Jimo children's wear. As a result, the entire traceability system was established.

The user can read the information of each piece of clothing through the QR code and RFID chip device in the store, and quantify it into each piece of clothing instead of a batch of clothes. At the same time, user information is also collected on the headquarters platform. We know which company is selling clothes and how many, and how the user's evaluation is, this system can be established.

On the surface, the RFID chip has increased the average unit price of clothes by 10%-20%, but clothes can be sold at a higher price because of the quality. Therefore, the combination of digital economy and real economy, including the application of blockchain in this area, we believe that it is very important to create value for enterprises, let them make more money and form consumption upgrades. 110321566825801_.pic_hd

Li Jun is the founder of the ontology. As a native platform of blockchain, the ontology not only provides the underlying infrastructure of the blockchain, but also integrates with the physical industry, through the ID system, data exchange system, and various evaluation systems. Let blockchain technology support industry decentralized services and verification. In Li Jun's view, a technology can deliver information in the shortest time, at a faster speed, at a lower cost, and this standard applies to all technologies.

"The Internet has already mentioned the speed, cost and scalability of information to one level. But the bottleneck is coming, that is, the dispute over data ownership. After digital transformation of various enterprises, would you like to give data to others? I think Haier is not willing to give Hisense, Changhong is not willing to give Skyworth. This is very painful for the underlying supply chain, and it is unfair to small and medium-sized platforms. Because many small and medium-sized enterprises may only do screws and refrigerator doors, in essence, Siemens, Haier, and Midea are the same for me. How to break the data barrier and do this on a larger collaborative network. At present, the cost, mechanism, and data credibility cannot be achieved. The blockchain is the basic support in this respect. Information collaboration and information integration across a wide range, at lower cost, and faster."

Tang Bo is from Changhong Information Security Lab. The main research area of ​​this lab is Internet of Things security. Therefore, it is also concerned about the application of blockchain in the Internet of Things. Tang Bo said that in the past two decades, the state of mutual competition and mutual separation of home appliance enterprises will undergo some subtle changes in the new economic environment and in the transformation of the Internet of Things or the Internet.

"We believe that the Internet of Things is an era in which products are defined by services. We will pay more attention to users, pay attention to services, and pay attention to the efficiency and linkage of information. Under this premise, we can actually see many cross-platform cooperation scenarios of home appliance companies. Based on the cross-platform trust coordination mechanism of the Internet of Things, we believe that the decentralized trusted interconnection allows devices of different platforms and devices operated by different platforms to be linked to each other and generate some intelligent applications."

Point 2: Is the difficulty of data interconnection technology or governance?

At the round table, the host raised a very interesting question. Can Haier Refrigerator and Changhong TV talk? The core problem here is not the interconnection of data? Tang Bo said that he hopes to achieve such an effect, but it does involve the sovereignty of equipment.

“The centralized platform hopes that the equipment will be clustered in its ecology, and other ecosystems will not be connected to each other. But the reality is that many equipment manufacturers will connect multiple platforms, and will even have dual clouds or even three clouds, which is the cost of the module. The complexity of the implementation is required. If there are more than a dozen artificial intelligence assistants in the family, is it necessary to divide more than a dozen clouds? As a result, the equipment cost cannot be controlled. Therefore, the whole industry expects to have an interconnected The block comes out and the blockchain is a good solution."


How difficult is it to achieve interoperability between different data sovereigns? Li Jun said that if Haier and Changhong are connected today, based on the current communication technology, I believe they can do it in two or three months. So this is not a technical issue, but a question of production relations.

"First, the data is my one-acre three-point land. Everyone is afraid. You took me. I can't get you. Even if we exchange, if your data is not as good as me, I will feel a loss. Collaboration is a big problem. Second, the data leakage problem. Third, the credibility of the data. Haier, Changhong data may be credible, because the brand is big enough, but there are some scattered data, is it able to Believe it?"

Therefore, the blockchain should not solve the pure technical problem, but the collaborative production relationship, to ensure sharing and collaboration under the premise of data sovereignty and data. In addition, the data is only a matter of big company talks, such as Ali, Haier, Changhong, if it is a startup company, collecting some user data, others will say where this data comes from? Really not true? Did you make it yourself? If we can save the entire life cycle from the source of data generation, even if a company is much smaller than Haier, the data is credible, which can be shared by the Internet.

Point 3: How do you view the future of the digital economy?

Yang Yuanxi said that predicting the future is very difficult and it is difficult to verify or verify. But it is foreseeable that the development of digital technology will certainly bring a problem, that is, big data will certainly bring new ways of handling, such as the concept of the Internet of Things and blockchain. The judgment he gave was: The future of the digital economy is in the data.

“Quick hands have some technical accumulations in data mining. We generate about 20 million videos per year. There are 10 billion videos in the entire library. Our core problem is how to deal with big data. We have done a lot of vertical operations, core The starting point is to analyze 10 billion videos and calculate what will happen next. What will become the next tipping point? This is the understanding of the digital economy."

From the perspective of reality, Sun Yihao said that for an industry, any boss cares about input and output. If the technology cannot answer this question accurately, there is no scene , including artificial intelligence, which is not lacking. It is not based on the logic of the other party, and the two sides have jointly built it.


Li Jun divided the future of the digital economy into upper and lower half to discuss. He believes that the keyword for the first half is "quantitative" . You have to quantify yourself, including individuals, businesses, organizations, equipment, and machines. Because of the lack of quantification, it is almost impossible. The key word for the second half is "control ." Control your privacy, control data ownership, no second half, is a big farm.

“Why are top data experts and information experts entering companies like Baidu and Google? Because there is only data there, they can continue their research. This is actually a sad thing. Only the big farms can conduct all kinds of research. So we The second half to do is to control yourself. Now you can't control yourself. Only large companies and platforms control you."

Sun Chuanbin started from the dimension of personal business and said that there are three aspects to the future of the digital economy. First, the Internet of Everything . We are now letting clothes connect to the Internet, which will bring a lot of application scenarios ; second, the digitization of personal behavior. The joint object is not our purpose, and ultimately it is the behavior of the joint person and the joint person. If we identify the behavior of people through the connection of equipment and clothing, the meaning will be great. Third, digital is to serve the users . The ultimate service is to reach out and eat.