On August 24th, 2019, the online interview activity of "The Football King of Block Power New Forces" jointly sponsored by China Chain Media and Chain Finance was held as scheduled. The event specially invited Egretia founder & CEO Huang Wei, on the Egretia Ecology and District. In-depth interviews were conducted on the blockchain game track.
1 Moderator : First of all, I would like to ask Mr. Huang to introduce to you a project of Egretia. What issues are you working on, or where do you want to make a breakthrough? Huang Wei: When Egretia was founded, we wanted to build an ecosystem of blockchain games, bringing existing developers and mobile devices into the world of blockchains. First, the developer is provided with a complete development workflow, and then the developer can efficiently create blockchain-related games without paying attention to the underlying layer of the blockchain. In addition, our entire ecosystem includes open platforms for games, crowdfunding platforms, digital asset exchanges, and incubators. From a project, a single product has a life cycle. What we have to do is to build a complete ecology, which will have a longer life cycle. Moderator : In Egretia's view, what are the problems with blockchain games now, and what are their future growth prospects? What role do you want to play in it? Huang Wei : From the game products, there are constant iterations. From the previous Ether Cat to the late blockchain game developers, they are making new products based on the blockchain game features and player characteristics in the update iteration. . There are indeed some problems and difficulties in the blockchain and blockchain gaming industries. First of all, from the product point of view, for developers now have few perfect tools and solutions and related technical support, traditional game developers do not understand the blockchain, and knowledge about blockchain needs a time to understand and apply . In addition, the relevant blockchain developer community discussion exchange is not as active as other communities, and there is less discussion on blockchain game technology exchange. In addition, during the development of the game, the developers have less knowledge about the blockchain game players, and the players' understanding, characteristics, and appeals are not synchronized. How to make a product with both blockchain games and mainstream gamer features is a big challenge for all developers. The most important point is the flow problem. Blockchain gamers are very small, but mainstream gamers have a low level of knowledge about blockchain. The use of digital wallets, blockchain addresses, and token recharges are all high conversion thresholds, making blockchain gamers a low conversion rate. Relatively speaking, blockchain game traffic channels are also scattered, and there is no alliance to collect various traffic channels, which is a big difference from traditional games. Egretia's original intention is to provide relevant solutions and services to players, chain travel providers and channels, and to link them together to create a closed loop that provides a more open environment for upstream and downstream resources in the blockchain gaming industry. Moderator : We know that Egretia has always paid more attention to ecological construction. We want to know the current ecological construction of Egretia. What breakthroughs have you made? Huang Wei : In June of last year, we released the first version of the complete blockchain game development process, including game development, game debugging, smart contract writing and external wallets. At the beginning of this year, we went online with the test chain and blockchain browser, and soon our official wallet will be online . In addition to wallets, we also offer related payment and settlement SDKs to create a new game ecosystem around wallets and SDKs.
(Egretia game eco map)
The above picture is a good example of our next ecological map, because the workflow was launched last year, only to solve the developer's convenient development blockchain game, how to solve the problem of developers gaining users and making money through products. A win-win situation is what we will do next. GLauncher is like our incubator. We will cooperate with high-quality developers to incubate good game products. In addition to financial investment , we will also serve developers in product design and market operations. At the same time, we will launch our game crowdfunding platform, similar to the traditional platform KickStart. There are new game products that we can put on the platform for players to vote, choose the game that they like, so that the player can not only become the game player but also become the game's shareholder, so that the player can be completely changed from player to owner. This is another part of what we said. In fact , it is to solve the payment settlement of the whole system, and to open up the relevant system of the blockchain game . Finally, the player will recharge the game and the digital assets in his game account. With seamless links, players can also easily withdraw to the exchange and conduct very convenient transactions on the exchange.
Moderator : We have learned that a blockchain game called "Soccer King" has been officially launched on the basis of your support. Can you introduce this game to us? What is different from the previous blockchain game? Huang Wei : We have devoted a lot of energy to this game. We have been grinding and modifying for more than a year before and after meeting. At present, the pre-sales activities related to the game card have been officially opened, and can be directly pre-sold on the official website of the game ( https://footballking.egretia.io/ ).
When we are doing this game, the first point is to do a high-quality game , because the entire blockchain game industry is still relatively early, such as game developers, we call the regular army has not yet entered. Most of today's developers, many of them are small teams, or some independent developers. And the core point is to set up some financial systems in the game around play to earn.
The core gameplay of the game includes the player's trading, the game's draw card, and the card's composition . It also includes the strategy team, etc., as well as the game competition gameplay . Players get rich bonuses through the level race and the ladder race. In addition, it also includes the classic PVP mode , players can PK each other.
Star cards are divided into out-of-print stars and ordinary stars , and out-of-print stars are unique. The stars in the world are actually very limited, but each player must have at least 11 players and a large number of players, so the out-of-print star is a very scarce resource and the only resource. Ordinary card star, he is not unique, there can be a lot of repeated ordinary stars between players, repeated ordinary stars we can synthesize higher-level and more powerful stars, even stronger than the out-of-print star.
In this player trading session, the star has a 24-hour protection period . After 24 hours, the players trading can trade freely in the player market. For example, if you find a star you are interested in, you can sign up to your club in the player market. The signing star is usually a premium signing, and the original owner of the player will get a good return, thus achieving the star's continuous appreciation. The player's acquisition needs to be obtained through the draw card or the player market . The draw card needs to consume Token. 80% of the draw card consumption Token will flow into the prize pool. Players can win the corresponding Token reward by participating in various competitions. Play to earn is achieved through the setup of this economic system.
Moderator : Following this question, we also want to ask, how many blockchain games have Egretia supported? What are the main areas of support? Huang Wei : Over the past year or so, our team has provided support for more than 40 blockchain games at home and abroad. The main support is technical and tool engine . Currently we see most blockchain games, they are all based on HTML5, and they have many related technical issues in this regard. Another aspect is mainly some traditional game teams that help them become familiar with token access, payment, chain operations, and more. The teams we currently contact are mainly from Russia, Europe, and Southeast Asia. In the process, we found that many developers have the most demand for the financial system of the blockchain, and it is the biggest threshold for these developers. Later, we will use the wallet, payment, and SDK as our key support directions.
Moderator : A common problem now is that the experience and picture of the blockchain game is not as good as the traditional game. The concept is more than the actual meaning. Do you think this view is correct? In the future, blockchain games will have a breakthrough in terms of experience. Huang Wei : I personally hold a negative attitude towards such a point of view. It is not that the blockchain game experience picture is not as good as the traditional game, and the concept is greater than the actual meaning. I don't think it's easy to divide the game into traditional games or blockchain games. The blockchain is just a technique used in games, but most of the teams that use this technology are smaller development teams. But the developers of some of the mainstream games we have seen are some of the big regulars. So now the development team of blockchain games is often because their level of development, the skill of designing games, and the art, including the cost they can afford, are limited. We have seen NetEase's "Reverse Water" and Tencent's "Catch the Demon" together. They use blockchain technology. From this perspective, they are also blockchain games. The future blockchain games do not have to be divided into traditional ones. Game or blockchain games, future games will use a certain blockchain technology or use Token and blockchain economic system design . The blockchain will definitely have a profound impact on the development of the game. The development of the game must take time and process, and the developer will carry out constant update iterations. For example, mobile game development is a very simple game at the beginning. Until now, the quality of mobile games has not lost a large end tour. The more practitioners in the industry, the more experienced they are, and the more funds will be invested in this industry, which will enable the industry to develop more rapidly and the industry to prosper. In the future, more and more blockchain technologies will be included in the game to solve problems that the previous games cannot solve, such as the user's digital assets and the transfer of items.
Moderator : Now many friends in the community want to know how Egretia is operating and promoting now? Huang Wei : In the course of more than a year of development, we have carried out a lot of publicity and promotion, and issued nearly 100 related manuscripts to promote blockchain technology and blockchain games. Including domestic well-known media Golden Finance, Mars Finance, Gyro Finance, Ear Finance, Tencent Technology, Sina Games, etc., as well as many well-known overseas media, in addition we hosted and participated in 12 games in the United States, Japan, South Korea, Vietnam, Beijing, Developer salons or blockchain events held in Shenzhen and other places. Our positioning is for global users , and the promotion media will be a little more overseas. The synchronization project will include relevant partner progress information. We also establish in-depth cooperation with dozens of industry partners , including blockchain industry institutions such as public chains, media, and exchanges. Moderator : What blockchain investment institutions are currently involved in Egretia's investment? Can you tell us more about it? Huang Wei : When we were in May of last year, we obtained investment from more than 20 investment institutions including Zeyuan Capital, Capital, Creation Capital and Distributed Capital.
Moderator : See how Egretia mentioned that there are more than hundreds of thousands of developers and massive game users around the world. How do these users accumulate? Which methods will you adopt to introduce them into the blockchain game market as incremental? Huang Wei : Before the project was founded, I was also the co-founder of the Egret Engine. At the time, we mainly worked on the HTML5 game engine. At that time, we had more than 250,000 developers. At the same time, we are also very in-depth strategic partnership with the Egret engine. We hope to slowly introduce these developers into the blockchain game. Before the Egret, I was doing Flash development in Adobe. At that time, I accumulated a large number of game developers. We wanted to attract more and more game developers to participate in the development of blockchain games through such projects. Regarding how to attract more game users to enter the blockchain market, the core point is that the products must be better products, or the experience or gains that the game players have never had before. For example, the game of football, by playing games. You can get very good economic incentives, which is the gameplay that was not played before.
Moderator : For the blockchain game market, what other things does Huang want to say to everyone? Huang Wei : First of all, I think the blockchain game market, including the entire blockchain industry, is an emerging industry. In any industry, development takes time . At present, the blockchain game is like a newborn. Everyone should embrace the entrepreneurs of blockchain games. However, developers who participate in the blockchain game industry should give more support regardless of the quality of the products. Because there is only more support, they will be given the motivation to create iterative products, and the industry will have a positive cycle to grow. In addition, for blockchain game developers, they should pay more attention to the characteristics of blockchain players to combine the digital economy of blockchain games , design games that are more in line with the market, and better serve existing players in the blockchain industry. If the existing blockchain game players are not well served, it is even more difficult to complete the conversion of traditional gamers. The entire market still needs time to develop, and everyone needs to try more . Compared with mainstream games, there are still many places in the blockchain game industry that need to be constantly improved. There are also many improvements to the football kings that we mainly promote. I believe that there is still a lot of room for improvement in the entire industry. This industry is worth investing in and putting it together.
This interview activity has received strong support from all walks of life and industry media. In addition to the organizers of the medium chain media, chain finance, Bittime, BIGEVC, HKEx.one provided strategic support for this event.
The “Blockchain New Forces” series aims to build a bridge between high-quality project partners in the blockchain and governments, investors and users, and explore high-quality areas through in-depth dialogue with entrepreneurs in the field of blockchain technology development and application. The value and potential of the blockchain project will show the practical significance of the blockchain quality project and its future leading role in the industry trend.
– About "The King of Football" –
"Football King" is a blockchain-based football mobile game created by Egretia, supporting EGT, ETH and other multi-currency. The game covers more than 5,000 registered professional players around the world, as well as numerous random players with different appearances, nationalities and abilities. Here, players can sign up for a superstar who has become famous, dig into the top stars of other clubs, or explore the potential of the new star. Enjoy the fun of football and earn a generous transfer fee!
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