The chain tea interview is a blockchain project report column opened by the chain teahouse. Each week, an interview will be conducted with a project team. The chain teahouse will explore the shining points of different projects and tell the story of the blockchain developer's entrepreneurship. Peer provides the latest project information and industry trends.
Laya is a well-known traditional 2B game engine provider with nearly 600,000 developer resources. 50% of the games on WeChat games platform are produced by Laya engine, which is the global TOP3 game development engine. Fairyland is a tool-based 2C entertainment platform that Laya uses blockchain to create games without programming. If you compare 2B's Laya engine to professional video editing software, then Fairyland is more like everyone can share short videos. The vibrato.
In this issue of chain tea visit, the chain teahouse is invited to Co-founder Akim of Laya.Fairyland. He participated in the development of LayaBox from 2D engine to 3D engine to UGC platform, and exposed to the game market when he was free. Blockchain industry. In his interview, he will talk about how Laya.Fairyland, the UGC game cloud platform based on HTML5 core technology, uses the blockchain to empower.
Blockchain needs real traffic 2C entertainment platform is the right choice
Akim holds a master's degree in computer science, mathematics and digital imagery from the University of Marseille. After graduation, he joined Paris Netgem for software development. Because the family was doing business in Beijing, it was a coincidence that they joined China and joined the LayaBox team for game engine development and skeletal animation. Since 2015, Akim has been a member of the team and has been involved in the development of LayaBox from 2D engine to 3D engine to UGC platform. As it slowly penetrated the market, Akim found that the game UGC platform would be a huge toC traffic pool in the future, and Laya is far ahead of other developers in this track. The idea of doing parallel blockchain version Laya.FairyLand was born. The Laya.Fairyland project was formed in June 2018. The team is responsible for the development of the underlying engine of about 20 people. At the same time, the traditional Internet platform LayaME and the parallel blockchain version Laya.FairyLand are developed. The members responsible for the blockchain work are about 10 people. . At present, LayaME has finished the internal test and will open the beta on August 29. Laya.Fairyland will continue to make further optimizations and is expected to go online in November this year. Why does Laya choose the UGC platform in the 2C direction to embrace the blockchain? Akim said that FairyLand is currently the only block of the field, the only game UGC game cloud platform, is also a huge gamer traffic. FairyLand allows any participating regular player to create a large number of creative games on the phone with the Laya.Fairyland Mobile APP without programming. Akim said that the current form of chain travel on the market is not particularly good. The complete chaining logic is not necessary for complete chaining, which will cause trouble for the player's frequent game interaction. The performance of the pure chain game will be hindered until the interaction speed of the bottom layer of the public chain does not meet certain requirements. The chain-changing model is simply a re-enactment of traditional games, forcing the token mechanism and turning the props into assets, and does not really make use of the blockchain's empowerment. After observing the above situation, Akim realized that the entire blockchain needed good content and traffic. The team wanted to develop a product for C-end players, and Fairyland came into being. Users on the UGC platform are both players and developers, and users can directly develop H5 games using mobile apps. Fairyland is more friendly to the average user and does not choose to take the professional route of the development engine. The development logic on the app is very easy to understand and simple, just like any user can use the vibrato to shoot video. LayaME runs in dual version with Fairyland, sharing powerful technical support
In fact, the direction of the game development tools 2C entertainment platform is also a business logic that can be walked through in the traditional Internet industry. Therefore, LayaBox has launched the centralized product LayaME, which is the same as Fairyland in terms of core functions. The fundamental difference between the two is that Fairyland has a unique universal economic incentive system, Fairyico. Fairyico can directly generate a traditional game into a blockchain game and enjoy the incentive system on the Fairyland platform. Users don't care how to design blockchain logic when developing games, but when they finally become a chain tour through Fairyico, the game's props can become assets, increase mining mechanisms, and design rating invitation rewards. The way to give feedback to developers is to convert the legal currency recovered by the team into a platform token injection pool to reward game developers and contributing players.
Akim said that there is no need to write a game in Fairyland. The platform has users who can provide reusable art materials, as well as paid download materials. The gameplay and logic can be realized by the user's imagination. The platform also has an invitation function, a message function, and a like function. The platform token obtained on Laya.Fairyland can be withdrawn, and only a small fee is required. H5 game development is relatively easy and very good circulation, Laya.Fairyland's carrier can also be H5 page, which will make the whole platform very lightweight, can be inserted into various APPs to access more C-side traffic. With Laya's own 600,000 developer resources and B-side partner business resources, KOL resources will become the first seed users of the two products. They can guarantee the quality of the previous game products and bring more influence to the products through their own influence. More C-side traffic. How does Laya.Fairyland's cross-chain incentive mechanism design Akim means that Laya as an engine company, if it really wants to increase its market value, in addition to continuing to optimize the professional engine of 2B, it also needs to establish higher technical barriers for core technology and then adopt new The product attracts more C-side traffic and becomes a much larger traffic alliance. In the Fairyland R&D process, the decentralized performance of the underlying network became a core difficulty. The team developed the Layacloud component to solve this problem, and solved the performance problem through the local fast networking, Byzantine algorithm and Dpos algorithm.
The second one is the problem of product design logic. It is well known that developing a game is difficult and requires a lot of programming, but Fairyland needs to use the programming without directly using the programming, and finally ensure that this is true. With games that can be played online, it is difficult to do this. Fairyland is also a cloud game platform that supports cross-chain. The game code developed by the players is all stored on the cloud server. The player enters the game and the package body also exists in the cloud. The code is never leaked, so the cloud game mode is used. Directly replacing the credibility endorsement in the chain security, players no longer have to worry about the game code being tampered with. Currently available on the demo version, there are many categories of games, including parkour, casual, elimination, physical sports and RPG games, and the future team will continue to deepen the complexity of platform games. “Chain-chaining” is one of the priorities of Fairyland's future development. Laya's team has more genetic advantages and important game engine development, game development and user traffic operations. Therefore, for cross-chain, the focus will be on the free exchange and circulation of the major public trusts on the Fairyland platform. For the game, the core is the game experience and virtual asset security, so Fairyland is open to the public chain through the pass. It can be actively traded, on the one hand, it can bring real new users and landing ecology to the major public chains. Akim said that the team has released the ETH-based ERC20 token FLDT, and launched the Hong Kong exchange PIEXGO in two weeks. The logic currently considered may introduce the algorithm to stabilize the currency as the user's recharge consumer token, and the advertising business cooperation income. The team will buy back their own platform currency FLDT and then join the incentive pool, feedback to the game developers and players who contribute to the platform. The logic of all games in Fairyland's entire platform is not on the chain, user-developed games will be stored in the cloud, and contracts involving incentives will be chained. Regarding the transaction fee, the team will cooperate with some centralized financial institutions. After the user recharges, it is equivalent to pre-storing a part of the token in the wallet. When using the token to purchase the assets, it will be directly deducted from the wallet, no longer consume extra. Fees and waiting time. In the current design logic, Fairyland's main income comes from the production of advertising and internal purchase income, but Akim said that in the early stage, it is possible to inject all the French currency repurchase platform tokens into the incentive pool to form effective incentives for users. Due to the addition of the pass-through economy and the circulation of tokens, the wallet system is required. In the next few months, Fairyland will develop additional smart wall contracts for the entire platform and the economic incentive mechanism for the pass. The online time will be delayed compared to LayaME. Will go online in November this year. Focus on the H5 game zero threshold development in the early stage by KOL support
Akim believes that in the long run, the development of a game programming becomes less and less must be the future development direction. At present, there are many cases of development engine and AI, education cooperation. But compared to games made by Fairy's non-programming mode, programming games are more scalable and arbitrarily, while non-programming modes are more suitable for universal participation, which is quite different from professional video editing and vibrato shooting. Laya.Fairyland will choose the mode that is carried out by KOL in the early days. KOL is the leader in all fields, with topical influence, and will bring its own group of C-side traffic into the platform. The best thing to do as a UGC platform is vibrato and Weibo. All KOLs produce original content every day, and his followers will become more and more. In Fairyland, KOL can also be used to take the lead. The platform measures KOL's user activity, transactional activity, and token rewards for its contribution to the platform from multiple perspectives. Akim said that blockchain applications really want to land, they must be combined with traffic to attract real C-end users, and KOLs that work hard to attract C-end users should get token incentives. As a seed user, KOL will produce a large number of games and content on the Fairyland platform in the future. These games may be commercial games or pure entertainment games. What is ultimately produced for the UGC entertainment platform, all from the original intention of the producers. For Fairyland, the biggest challenge is how to bring in real C-side traffic. Akim believes that KOL needs assistance in the early stage. KOL may be a celebrity in the game circle, or a famous game in the game circle. Joining this KOL to develop a traditional game, Fairyland can automatically map the game to the platform, and then give KOL through operation means and incentive mechanism. The rewards attracted him to develop games on the Fairyland platform, which brought him the C-side traffic. Building a tool-based entertainment platform where players can develop games in a non-programming mode is a pioneering work of Laya, and the C-side traffic of the blockchain can really be integrated with Laya.Fairyland, and it needs to wait for the product to go online. The chain teahouse pays close attention to the development of the blockchain industry and is willing to speak for the excellent blockchain entrepreneurship project. If there are developers who have the need for promotion, you can contact us.