Suning Sports' PP Sports uses blockchain deposit certificates and other new technologies to protect copyright

According to the interface news, a third-party research report shows that every pirated game in the Premier League has caused at least 1 million pounds of losses. The La Liga official believes that the piracy lost more than 400 million US dollars a year. The 2019-20 season was the first year that Suning Sports' PP Sports won the third-year Premier League's exclusive broadcast rights. However, after only three rounds of competition at the end of August, the piracy situation has been quite serious. At present, PP Sports has attacked from four aspects and started a copyright protection war. These include responding to the emerging technologies of the pirate platform, attacking from the technical level, expanding the number and means of monitoring and evidence-taking platforms, and introducing new technologies such as blockchain deposits to carry out comprehensive rights protection work.