Previously, Burger King's consumers in Germany noted that Burger King's mobile app integrates cryptocurrency payment methods and now includes bitcoin payment options in other payment methods such as Visa and PayPal.
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According to a cryptocurrency on Twitter affecting the character Crypto Sara,
"Explosion: Burger King of Germany now accepts Bitcoin in their app!
Every day, more than 11 million consumers visit Burger King's restaurants around the world. It is the second largest fast food burger in the world.
Bitcoin is accepted here, bitcoin is accepted there, and bitcoin is accepted everywhere!
– Crypto Sara (@AltcoinSara) September 1, 2019 Formerly known as Insta-Burger King, Burger King is a Hamburg franchise that sells burgers, chicken, fries, desserts, shakes and salads to customers in over 10,000 stores worldwide. The company also plans to add 3,000 stores in China, Russia, India and Brazil to achieve significant growth.
Burger King and Tillster Collaborate to Launch Mobile Payment Solutions
According to a report from retail dive, Burger King created a mobile app to quickly expand the payment scale. At the time, Burger King partnered with Tillster, a mobile payment solutions company in San Diego, to accommodate their growing customer base and their demand for fast, scalable payment systems.
According to Perls Feili, CEO of Tillster, San Diego, California,
“When used and implemented, mobile payments offer brand and consumer advantages, enabling a two-way conversation rather than a one-way transaction. For consumers, with the help of Tillster, they can take advantage of a convenient and simple Ways to pay for goods and choose additional services such as loyalty programs, exclusive coupons, and other engagement tools."
Today, Burger King has incorporated bitcoin payments into their mobile platforms in pursuit of more efficient and faster payment methods.
According to the South China Morning Post, in 2017, Burger King entered the encryption field and launched a local cryptocurrency to encourage Russian consumers to buy burgers and sandwiches. Every time you buy a signature burger chain's signature Big Mac sandwich, customers can receive a WhopperCoin, a Burger King token, through a digital wallet.
Pay Bitcoin to buy a burger, is it worth it?
Although Bitcoin is seen as a peer-to-peer electronic cash system, the extreme volatility of bitcoin prices, the speed of transactions, and the often high fees have made many consumers less optimistic. However, with the development of Bitcoin technology, such as the lightning network, the bitcoin network fee has been greatly improved. Compared with the peak of the bull market in December 2017, the current handling fee of Bitcoin has dropped by 88%. $0.07/pen, if you pay via Lightning Network, the fee will be lower.
Of course, compared with the average handling fee at the peak of more than 37 US dollars / pen, at present, the handling fee can not be the reason to prevent bitcoin payment. As bitcoin moves into the mainstream market, merchants accepting bitcoin payments are increasing. From the early days, they have accepted Bitcoin's technology giants such as Microsoft and Dell, and then to retail giants such as Lotte and Big Camera. Bitcoin has joined Visa, MasterCard and PayPal. Other mainstream payment methods may be just a matter of time.