According to the financial analysis company Cindicator survey, Libra's biggest threat may be a company that has not yet entered the cryptocurrency field. Analysts believe that Facebook should be most worried about online retail giant Amazon, because nearly one-fifth of the investigative team members believe that the Seattle-based giant may launch a competing cryptocurrency in the near future. . Other findings included in the Cindicator report also indicate that the social media giant needs to regain its reputation in order to make Libra widely accepted. Of the interviewed analysts who said they would not use Libra, 29.31% said it was because they lost trust in Facebook. Another 11.38% said their anti-Libra stance was based on general privacy concerns.