Unilever says the blockchain purchase advertising pilot program saves the company 2% to 3% of the cost

According to Cointelegraph, Luis Di Como, executive vice president of Unilever's global media, said that the use of blockchain helped the company save costs. The company also said that as part of the pilot project, there were no loopholes in its media investment. The system makes advertising reconciliation more efficient. "In the process, advertisers ensure that the contractual agreement is actually delivered." Unilever has been working with computer giant IBM on the project for the past 18 months, with estimates, Unilever uses a blockchain platform to save between 2% and 3%.