According to Ethereum World News, German entrepreneur Marvin Steinberg founded CPI Technologies, a STO white label software provider. He asserts that any legitimate company should not choose IEO because it is likely to bring disaster to its reputation and ability to raise capital. STO is a securities-based token product that is fully regulated, which means investors can effectively prevent fraud. He said that despite being supervised, STO does not involve a lot of red tape like the IPO. He created a streamlined guide on how to launch a successful STO, which mentions choosing the right STO type and jurisdiction is a key factor in the success of token sales.