On October 12, Coco Finance, a joint venture between Mars Finance and Consensus Laboratories, announced that Li Lao, the partner and editor-in-chief of Mars Financial, was the chief operating officer of Cocoa Finance. Li Lao is a well-known technology media person. He previously served as the head of content and operations for Sohu, Yiche, Zhizhi and other Internet companies. In May 2018, he was invited by Lan Hong Interactive Chairman and Mars Financial Founder Wang Feng as a partner. Joining Mars Finance, as the editor-in-chief, responsible for content, operations and other business, is one of the important promoters of the rapid development of Mars Finance. The list of executives released together also includes R&D vice president Xiang Jianhua and business executive Li Cheng. It is reported that Cocoa Finance focuses on digital asset financial services, and its CoCo exchange (cococoin.com) will be launched this month.