Dubai Imar Real Estate says it will launch blockchain loyalty token system by the end of 2019

According to Arabianbusiness, Emaar Properties, the world's second-largest real estate investor, said today that it will release a new blockchain-based recommendation and loyalty token system later this year. The platform, called EMR, is designed to reward tokens for Emaar customer loyalty and business referrals. The company said in a statement that EMR tokens can be exchanged not only in Emaar's real estate, hotels, e-commerce operations and shopping malls, but also in other users.