Professor Nie Jin from Wuhan University: Blockchain can optimize the relationship with consumers and solve the problem of trust

According to the Securities Daily News, recently, in the "chain reaction · 2019 Zhixie chain joint co-creation technology salon", Professor Nie Jin from the School of Information Management of Wuhan University said that the scale of China's e-commerce is continuing to expand and maintain a high-speed growth trend due to For the reasons of virtuality and information asymmetry of e-commerce transaction activities, security, credit and integrity have become the bottlenecks that have long plagued the development of e-commerce. In her view, these problems have enormous opportunities for the development of blockchain. Professor Nie said in the sharing, blockchain technology is very useful in optimizing the relationship with consumers, solving trust problems, anti-counterfeiting, protecting consumer data and safer payment.