After earning 1.1 billion, 2345 bid farewell to the blockchain?
The A-share listed company Shanghai 2345 Network Holdings Group Co., Ltd. (stock code: 002195.SZ, hereinafter referred to as "2345"), which has been struggling in the blockchain, may be stopping the blockchain.
On April 15th, 2345, the summary of its 2018 annual report was released. The report mentioned that the 2345 (Shenzhen) Blockchain Technology Co., Ltd. (hereinafter referred to as “Shenzhen 234” Five") to fund.
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According to industry and commerce information, Shenzhen 2345 is a wholly-owned subsidiary of A-share listed company 2345. It was established in January 2018 with a registered capital of 50 million. It owns two “software copyrights”, namely “octopus planet”. App software" and "Star Alliance Android Edition software".
According to the Odaily Planet Daily, the Octopus Planet is a blockchain product under the 2345th Five-Year Plan. However, the product is now in a "dead end."
In February 2018, on 2345, the official website of the blockchain project was launched, and the 2345 Blockchain Scheme White Paper 1.0 was released. The White Paper announces the launch of the 2345 Planet Alliance Program, which is based on blockchain technology to create a platform for users to be motivated by behavior.
The white paper mentions a digital token, the star currency (token name: STC), with a total circulation of 1.5 billion.
Subsequently, on the 2345th, the cloud disk used to dig "Starfish" and "Octopus Planet" were sold, which was once fired to 2,500 yuan in unofficial channels.
However, the stars and coins have caused the 2,345, 5 to fall into negative public opinion such as illegal currency and speculation. Although it was urgently called to stop the currency business after 2,345, the subsequent collapse of the currency price and the devaluation of the octopus planet led to a wave of user rights protection.
Today, Starcoin has fallen to 2 cents on real-time prices on some exchanges, while others have stopped trading. The octopus planet miner revealed that the miner now digs up to two more stars per day. "You can't earn money even if you start the electricity bill."
Currency dips, hardware sales, and rights defending voices… So, the blockchain road of 2,345,5 seems to be difficult to go on.
Octopus planet market price has shrunk severely
"There is no hope, it is out, forget to pack." Recently, "cui1899" hanged its own 220 octopus planet equipment on the second-hand idle trading platform for the price of 65 yuan.
On the idle fish, there are many people who clear the octopus planet equipment like "cui1899". The price that everyone hangs is in the range of 55 to 200 yuan. In the product pictures displayed by most octopus planet equipment sellers, hundreds of octopus planet cloud disk hardware are placed on the shelves neatly, unified booting, management, quite a mine.
One seller told Odaily Planet Daily: "The price of second-hand octopus planets on the market is around 60 yuan."
However, just a year ago, the octopus planet launched by the A-share listed company 2345 was still in a carnival of rushing and oversupply.
On February 9, 2018, on 2345, the official website of the blockchain project was launched, and the “2345 Planet Alliance” program was launched, claiming “the behavior of each user's network (into the browsing page, game download, online payment, watching video) Etc.) will be regarded as a network contribution behavior, 2345 Star Alliance gives the corresponding Star Coin incentive according to the degree of user contribution, and allocates the user's income according to the user's share of the currency.
Launched at the same time as the project, there is also a mining cloud disk "Octopus Planet", which is known as the 2345 Planet League "passport". In order to obtain the "money making" opportunity provided by the 2345 Planet Alliance, users must purchase the Octopus Planet Equipment.
The “money making” model of its promotion has attracted a lot of user attention. According to public reports, on March 28, 2018, the first octopus planet equipment was released on the 2345 Star League official website, only 12 seconds, the official online octopus planet was snapped up.
According to statistics, after the release of the hardware of Octopus, the first batch of products received an appointment for nearly 1.8 million users. The first wholesale sale could not satisfy the user's enthusiasm. Then the 2345 Planet Alliance launched the second batch of products on April 11th, and this time it sold out all the stocks within 4 seconds.
After tasted the sweetness of the product launch, the octopus planet went online in Jingdong crowdfunding on April 25 of the same year. It broke through a million yuan in 3 seconds and completed a crowdfunding target of 10 million in 56 minutes.
In the process, the octopus planet continues to push the product, repeatedly refreshing the speed record and crowdfunding amount of Jingdong crowdfunding. According to media reports, until May 8, the crowdfunding amount of 2345 Octopus had exceeded 40 million yuan, setting a new high in Jingdong crowdfunding.
At that time, the official price of the octopus planet was 1,299 yuan. Even so, the octopus planet is still difficult to find in the hot market. Many buyers are still buying at high prices in the forum.
Some media have sneaked into the octopus planet user group. The users at the group did not think that the currency was a big problem at first, but also firmly believed in the strength of the listed company in 2345.
However, along with the media pointed out that 2,345 yen, 2, 3,345 began to cut their relationship with the octopus planet, the price of the star currency fell from 1.1 yuan to 2 cents.
Today, the "Octopus Planet User Group" has gradually become the "Octopus Planet Rights Group." In addition to the occasional release of low-cost octopus planet information, more are still discussing the return channel. Some defenders even found Jingdong crowdfunding, which previously helped sell octopus planets, for a refund.
Some users have questioned: "The octopus box bought more than a thousand, fell to tens of pieces in less than a year, is it fraud?"
Others want to learn from the Xi'an Mercedes-Benz rights model to ask for a refund to the 2, 3, 4: "The little girl cried and Mercedes-Benz has a refund, the big man will go back to 2,345, will refund the money?"
The price of the currency has shrunk by nearly 100 times
In addition to the original user base of 2,345, the explosion of the octopus planet is also more due to its incentives – the stars.
At that time, there were a large number of blockchain users entering the market, mainly to see the virtual currency identity that the star currency has never announced.
However, according to the Voice of China report, after June 21, 2018, there were successive overseas virtual currency exchanges on the line of the star (the "Stars"), which opened the integral star to the French currency business. At the peak of the currency market, the price was 1.1 yuan.
Due to the endorsement of the background of the A-share listed companies in 2345, and the investment boom of virtual currency at the time, many people entered the market with great enthusiasm.
The Financial Association also reported that a public account called "Octopus Planet" also launched a "trading strategy" to guide readers on how to transfer the points to the BTBTOP exchange and trade cash.
According to the report, in addition to the BTBTOP exchange, Wjwcoin (player network), Coineal, Biclub and other exchanges also launched the integral star token transaction.
After the cash-out business was stopped, the stars and coins were not exchanged for export. The buyers who purchased the octopus planets at high prices in batches also became the cut-off “chives”.
Recently, the Odaily Planet Daily reported to the BTBTOP exchange that the Star Coin (STC) has a transaction record on June 21, 2018. The opening price is the highest price of the Star, 1.1 RMB. Then the stars and coins suffered a diving fall, and the price of the coins went down. The current price of the coins was maintained at around 2 cents per piece, and the 24-hour volume was only 2.209 STCs.
In the 2345 Star League's octopus cloud app, it is only on the online test version of Star Mall, and launched the Star Coin Exchange product segment, but currently only 5 2345 products can be traded, namely multimeter, octopus Dolls, calculators, bluetooth speakers, etc.
The Octopus Cloud Disk APP later launched the Star Coin Redemption Plan, but the return ratio of the repurchase program was not satisfactory.
“It took 2,500 to buy equipment, and now it produces 2 coins per day, and 2,345 yuan per currency is prepared for 1 cent. It is 2 cents a day, and you have to pay for it yourself,” said the octopus planet defender.
In the current 2345 Ace Technician Forum, more are rights and spit stickers. Someone spit out, he was the first person to enter the octopus planet, and has not earned electricity back. Some people also started the business of collecting used equipment in the forum, saying that they only charge machines of no more than 10 yuan. Others commented on the recycling post: Is recycling recycled to make scrap iron?
Urgent cutting after inquiries by the Shenzhen Stock Exchange
Along with the frequent attention and disclosure of the 2345 octopus planet by the media, the 2, 3, 5, five times denied its token sales relationship with the stars, which also led to a large number of investors who believe that the octopus planet is suspected of false propaganda. In the second half of 2018, 2345 was continually caught in negative public opinion such as illegal currency, speculation, and false propaganda.
At the moment when the country is facing a severe situation in the ICO, the 2,340-45 has received an inquiry letter from the Shenzhen Stock Exchange, requesting 2345 to explain the relevant situation of its blockchain business.
On December 18, 2018, 2345 issued a reply announcement: Part of the 2345 Star Alliance uses blockchain technology. The company does not involve digital currency and transactions, and the business conducts legal compliance.
For the failure to disclose 2345 Planet Alliance and Octopus Planet in a temporary announcement, 2345 responded that the sales revenue and net profit generated by the 2345 Star Alliance business in 2018 accounted for the company's 2017 audited operating income and net. The proportion of profit does not exceed 10%, which has no significant impact on the company's 2018 annual operating results, and does not belong to the information category that the listed company should disclose.
Regarding the alleged propaganda of octopus planets mentioned in the media reports, the rights of individual users and agents, etc., the second and third sects first denied false propaganda, and later said that the sales revenue and net profit of octopus planet hardware accounted for a small proportion of the company’s revenue and net profit. It will not have a significant impact on the company's annual results and will alert investors to investment risks. At the same time, it also responded that the users of Planet Alliance products are growing steadily, and will continue to update products, access more products and services, and enrich the scene ecology.
The announcement of the inquiry reply to the Shenzhen Stock Exchange on 2350 was once again slammed by the media as "avoiding the light."
At the same time, the 2, 3, 4, and the octopus planet was also cut.
The Financial News Agency reported that after the octopus planet service number was assisted by investors to redeem the virtual currency, the service number was immediately renamed as “Travel of Common Sense”, and the avatar and menu bar information was replaced, and all the currency information was deleted.
The 2345 Star Alliance official website domain name was also renamed from "www.2345.org" to "www.xingqiulm.com".
Even though he was busy cutting in 2,345, and repeatedly denied the fact of suspected currency, it is still difficult to clear the relationship.
Investors interviewed by China Voice's "News" report said that during the octopus planet sales process, the 2345 staff introduced the buyer to the agent, but in the key link of converting the star currency into the renminbi. 2, 3, 4, 5 did not come out.
On April 15th, the summary of the latest annual report released on 2345, it was mentioned that 2345 did not contribute to its Shenzhen 2345 Blockchain Company.
The industrial and commercial materials and its annual report summary show that the Shenzhen 2345 Blockchain Company was established in Shenzhen on January 17, 2018 with a registered capital of RMB 50 million.
The 2345 Star League official website still hangs the "A-share listed company's products" sign.
What does it mean to have not invested in its blockchain technology company? In this regard, the Odaily Planet Daily tried to contact the 2345 by telephone or official mail channel, but it has not received any official response before the press release.
From cash to blockchain
The famous work of 2,345, is the 2345 website navigation. Subsequently, 2345 has been working in the vertical field of the Internet such as web games, trying to realise the traffic of the navigation website.
However, the Internet information service business of 2345 was gradually encountered bottlenecks in revenue and profit growth around 2015, and began to transform from “Internet Service Provider” to “Internet + Financial Innovation” after 2015.
According to the financial report data, from 2015 to 2017, the revenue of financial services in 2345 increased from 9.127 million yuan to 2.093 billion yuan, and the proportion of financial business in annual revenue also jumped from 0.62% to 65.42%. According to statistics from Yiou.com, its three-year revenue growth of its financial business has increased by 230 times.
Among them, the cash loan business of 2345 is the most eye-catching.
36kr Previous reports have shown that with the rise of cash loans in 2016, the “2345 Loan King”, which was still losing 7.32 million in 2015, increased its total loan amount by 2164.98% year-on-year in 2016. In just half a year in 2017, 2345 Loan King contributed a net profit of 239 million yuan to 2,345 yuan, accounting for 50% of the parent company's profits.
But the road to mutual gold is not good. At the beginning of 2018, a performance report was published in 2345, and a total of 964 million yuan of asset impairment was announced. According to 2345, the main reason was the Internet consumption carried out by the company in cooperation with licensed financial institutions during the reporting period. The rapid development of the financial business led to a corresponding increase in the amount of bad debts that the company should bear due to the substantial increase in the amount of loans and advances.
Due to pressure from supervision and risk control, 2,345, the company officially cut off its cash loan business at the end of 2017. It was also at this time that the 2345th turned to the blockchain and released its "2345 Blockchain Scheme White Paper 1.0".
Then turn to the blockchain, what do you get for the 2345?
The 2,350, and 2018 semi-annual report showed that the 2345 Planet Alliance was attributed to the Internet Information Services business segment as a new business, which was separately listed in the semi-annual report. In the first half of 2018, the revenue of the Internet Information Service in 2345 was more than 1.18 billion yuan, an increase of 127.95% over the same period of the previous year.
This means that in the first half of 2018, 2,345, through the 2345 Star Alliance project, the huge income.
IMO collective defeat
The cloud disk mining model of the 2,345, and octopus planets is not the first.
As early as the second half of 2017, Thunder launched a shared cloud computing product called “Player Cloud”. Users contribute their own idle bandwidth and storage resources through the player cloud, and get the "chain" (formerly known as "play coin") reward.
However, after a while, the Thunder's player cloud is also facing the embarrassing situation, just like the octopus planet.
After Thunder announced its Q3 financial report for 2018, the Q3 revenue of cloud computing and other business services included in the annual report was US$19.8 million, an increase of US$1.5 million. The increase was as high as 110% in Q3 2016 and Q3 2017, but in Q3-2018, Q3 increased by only 8.3%.
According to media analysis, in Q3 in 2018, cloud computing and IVAS services performed the weakest in Thunder's overall business, which means that Thunder players are facing the bottleneck of “selling”.
In addition, legal factors are the biggest risk of such industries.
As early as January 12, 2018, the China Internet Finance Association issued a risk warning on the prevention of disguised ICO activities, which represented “Thunder” as a representative of “Xinke” as the core of the distribution of virtual digital assets (IMO). Mode.
To put it simply, IMO refers to the first issue of tokens by selling hardware/mining machines. The prompt also analyzes, IMO is essentially a financing behavior, but also disguised ICO.
But whether it is the ICO of the project side, or the IMO of 2345 and Thunder, the end is because of the lack of actual value support, and it is a feather.
文 | 昕楠 Editor | Liang Chen
Produced | Odaily Planet Daily
Original article; unauthorized reprinting is strictly prohibited, and violation of the law will be investigated.
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