On November 8th, the “2019 World Blockchain Conference·Wuzhen” hosted by Babbitt was officially opened. The conference gathered more than 100 global blockchains, digital assets, AI, 5G experts and scholars, and technical geeks. Opinion leaders and founders of popular projects, with the theme of “application unbounded”, explored the application of blockchain, technology frontiers, industry trends and hot issues, and promoted blockchain technology and industrial innovation.
MixMavel Chief Issue Officer Mary Ma gave a keynote speech on "GameFi – Technology-Driven Game Industry Innovation Road".
1. Blockchain games will create a new liquidity market and new investment targets, and change the production value of the game industry, reshaping the industry's production relations and industrial structure.
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2. Blockchain games can bring a new liquidity market. The scope of non-homogeneous tokens is more extensive, not only the company's rights or the company's use of tokens, but also a prop, a role, and even rules. A valuable asset can be a non-homogeneous token.
3. The blockchain can break the pain points of the game industry from three aspects: users, developers and content producers. At present, the pain of the game industry is as follows: From the user level, the user has no ownership rights to the assets, and the virtual prop objects do not have the attributes of the assets; the so-called assets are the expected appreciation logic; the users do not have deep participation channels. From the developer level, distribution channels are very limited; marketing efficiency is low; game success rate is low. From the content producer level, creative content producers do not have effective ways to monetize.
4. "Rocket Protocol", C/S Cloud and rich SDK can reduce the cost of the bottom layer of the game blockchain.
The following is the full text of the speech, Babbitt finishing:
Dear guests, thank you for your time!
Today, I would like to share with you the road to innovation and some exploration and thinking that we use technology as a driving force to build the entire game industry.
Today everyone is talking about industry, we also share the industry form after the combination of games and blockchain. Looking at the essence of the fog, how many people have played blockchain games? For blockchain games, everyone knows more about betting, or competition, or Trust game. Blockchain brings Trust, and the game brings the game, which is logical. However, what I want to discuss today is Finance, which will be created and the assets will be created. The pass includes two cycles: a small-circle pass in the game and a pass for large assets in the industry. Digital assets are mentioned today as a very large number of non-fungible tokens (NFT). After these factors, GameFi was proposed, namely gamification finance and new gamification business.
First, blockchain games will create new markets and reshape the industry landscape
These thoughts and conclusions benefit from the accumulation of the traditional game industry by the entire team over the past 15 years. Our core members are core developers from French jade coins, South Korea's T3, China's Ninetowns and Shanda. In the two years of the blockchain industry, we have concluded two points. First, create a new liquidity market and a brand new investment target. We are also talking about homogenization tokens (FT) today, that is, Ethereum brings projects to distribute their own tokens in the financial market and sell them to investors. In fact, this wave of prosperity stems from the simple one-click coin, which is easy to create investment targets. It is much simpler to issue a coin than to create a new item or bitcoin fork on Bitcoin at the earliest. Blockchain games can bring a new liquidity market. The NFT range is more extensive, not just the company's rights or the company's use of tokens, but also a prop, a role, or even a rule. We believe that valuable assets can be an NFT. Such a new investment target will form a new liquidity market and develop a new field. Second, the process of changing the production value of the game industry, reshaping the production relations and industrial structure of the industry. This is what excites us the most. Later, I will focus on the logic in this. The blockchain brings not only improvement to the game industry, but the reshaping of the industrial landscape. Although the road will be a bit far away, it is the first, or an industry that can be reshaped earlier than the physical world. We start from the needs of the industry and take technological progress as the driving force to achieve industry innovation.
Second, the blockchain breaks the pain points of the game industry
Let me first talk about the reasons why the industry needs blockchain. The answer is definitely related to the pain points of the entire industry. In the entire game industry, there are three core groups of users, developers and content producers.
To give you the simplest example, for example, I bought a dress in the store today. The store closed three months later, but the property and ownership of the clothes are still me, and I can wear it. However, if the game life cycle is over, the lifecycle of the item purchased by the user (essentially a service) will also end.
1.1 The user has no ownership rights to the assets, and the virtual prop objects do not have the attributes of the assets.
1.2 The so-called assets are unanticipated appreciation logic. Although there are a large number of props market, there are a lot of props trading, there are props team, but in essence, from a business point of view, they are more based on the needs of the game itself, or the demand for speculation, and there is no very strict deep Logic, there is no entire industry chain to serve it.
1.3 Users do not have a deep participation channel. Consumers can only passively accept consumer products, and users do not have the opportunity to participate in the game production and manufacturing process.
2. Developer level
2.1 Distribution channels are very limited. From $140 billion in 2018 to $150 billion now (expected), the entire gaming industry is expanding. The whole industry is getting bigger, but the distribution channels are becoming less, which means that there are fewer and fewer channels for content selection, and there are fewer ways to choose and monetize. This is a very important issue. In addition, its profits are getting less and less.
2.2 Marketing efficiency is low. Each game is constantly getting users during the release process, so its actions can't be reused.
2.3 The game has a low success rate. For the big factory, one of the six games can be successful; the vertical game audience such as the second yuan is relatively concentrated, and the success rate is relatively high. However, most small and medium-sized game developers have a success rate of only 1/20. At the same time, users are getting higher and higher quality requirements, higher development costs, and the problem of content shortage.
3. Content producer level
Creative content producers do not have effective ways to monetize. It includes IT digitization, calling a wide variety of developers, and IP realisation. Now, the channel is relatively long and has to go through multiple links. A series of links such as novels, movies, TV series, games, and peripherals help to realize.
Through the above problems, we can find that the blockchain can reshape the entire industrial structure. Since we are talking about the economy, we think of the three elements of the economy – productivity, production relations, and factors of production. First, the production factors, the production of old game products is a one-way product sales process. We created games, how to reach and consume users, and the key elements are old world economic events such as channels, distribution and operations. Every business activity is built around the old center. They are separated from one another and the center is very strong, but there is no effective system of collaboration. However, when we rebuild the industry with a blockchain, we find that the object it targets is changed. Just as the object targeted by the Internet is also evolving step by step, we first used information as the research object to collect objects and economic objects. Later, we used consumer objects, such as e-commerce, to derive interpersonal social networks, platforms, etc., all of which were handled by humans. Next is the data. In the current digital economy era, we use data as the processing object.
Among the value networks built by the blockchain, the objects we deal with will be assets. Introducing more content developers around digital assets, letting them develop content around the assets. These assets naturally have appreciation logic, and with application scenarios, they are finally built into a value network. Citing the view of Qianhai United Trading Center, it will go through three stages in the process of asset evolution: the first stage is called asset standardization, the second stage is asset dataization, and the third stage is asset certification. For traditional companies, for manufacturing, this is very logical. Because the Qianhai United Trading Center is the only legal entity in the mainland of China, it is engaged in spot pricing of Chinese commodities. However, it has changed the way banks used to grant credit to SMEs through traditional methods such as financial statements and intrinsic assets. It pricees small and medium banks from the entire production process and standardizes assets. Tracking through warehouse receipts, using blockchain traceability, property rights confirmation, etc., a new remodeling process. Exchanges are more than just discovering prices, they are more about asset issuers. This approach has greatly improved the efficiency of financing across the traditional manufacturing industry.
For the blockchain game industry, there is also a similarity. We not only have the price discovery after the digital assets are generated, but also involve more in the process of value production, and support a series of application scenarios, so that its intrinsic value continues to appreciate. Finally, a value network was created. After the world has been created, we believe that more to the game is to break through the barrier between the virtual world and the real world, and may actually achieve digital life and second life. Talking about the change in production relations. We use technology innovation to improve efficiency, and the virtual economy has created some new application scenarios, and digital assets build value networks. I have just said a lot of conceptual things, and we must use technology-driven innovation to achieve industrial innovation.
"Rocket Protocol" reduces game infrastructure costs
I just said a lot about the industry, now I want to talk to you about technology. The underlying technology of the blockchain has been very much, but there is no infrastructure for game developers, and the cost of the public chain is high and the response speed is slow. Through its own "rocket agreement" and building a complete set of C/S clouds and rich SDKs, the game gets low-cost and high-concurrency infrastructure.
The architecture of the C/S cloud is to allow developers to learn the corresponding technologies of blockchains such as underlying smart contracts and various gateways. We have packaged it. Traditional gamers don't need to change too many programming languages. They can use the language you like directly, and even the already formed games can be easily changed. We made two bridges that connect the world of developers and blockchains, blockchain games, and the world of users. Just connected to the developer, now connected is the user. This is a released SDK that is packaged to provide developers with a simpler development process that saves 70-90% of the time.
We are now focusing on promoting the "Rocket Protocol" and hope that more developers will come to the platform to provide content. We can support all smart contracts, with a public and a chain of smart contracts. Under the call of President Xi, many alliance chains have begun to pay attention to the blockchain, paying attention to blockchain applications and paying attention to the game industry.
This is some of our attempts and verification results. Digital asset-based games have been developed three: First, digital asset games, verifying that the virtual economy can really be used for digital asset appreciation logic. It is also the first time that games have been proposed from 2018. The concept of the pass. The second is the light competitive game, which allows the user to enter the game in a very simple and easy-to-understand way, so that the game can also make money. This is to attract users from the economic point of view and let them enter the blockchain. The third is a large-scale chain-changing game. This game is to reduce the marketing cost through the certification, and also to obtain long-term loyal users through community governance. These are the different directions we should verify from the different direction of the blockchain game. This is a large game supported on the Rocket Agreement.
Finally, we just mentioned that the Qianhai Unified Exchange re-valued and valued traditional physical assets through the Internet of Things and blockchain technology. As a highly digital industry, the game is a faster process than these physical worlds. Assets go through three phases – standardization, digitization, and certification of assets. I believe that this day is first realized in the physical world. On our MixMarvel platform, NFTs can be reused and users can be shared. At the same time, it is a highly autonomous community and may be your second life. You can make money by playing games, or you can experience your life by playing games. You can define your own life. This is a very idealized world. Combined with blockchain, Internet of Things, 5G, cloud games and other technologies, this will certainly be achieved in the near future. At the end of this year, the MixMarvel platform 1.0 went live, which is a basic version. 2.0 will be further enriched, each planet has its own theme, and each theme will have a corresponding series of content. Next is the closed loop of the pass, and finally the complete ecology, it will be a highly autonomous community.
Finally, let's show you the future shape of MixMarvel, and hope that more people will participate in the blockchain game.
thank you all!