Director of the New Media Center of the People's Daily: With the development of blockchain technology, media integration is moving from “melting media” to “smart media”

On November 18th, Ding Wei, director of the New Media Center of the People's Daily and the Secretary of the People's Daily Smart Media Research Institute, said that the mobile Internet has become the main channel for information dissemination. With the continuous development of new technologies such as 5G, artificial intelligence, big data, Internet of Things, blockchain, etc., information production methods and modes of communication continue to undergo profound changes, and media integration is moving from “melting media” to “smart media”. "Internet +" is moving towards "smart +". Some people describe that if "all media" is the physical reaction of the media, "melting media" is a chemical reaction, then "smart media" is the genetic evolution of the media. Therefore, in addition to clearing the “mobile priority” strategy, we should also focus on the layout of smart media in advance.