According to CryptoGlobe, Ryan Montoya, chief technology officer of the NBA team Sacramento Kings, said that when the organization first began accepting BTC, the initial excitement of users increased. People from all over the world are buying Kings jerseys, tickets and a variety of Kings gear. They were very excited about the team accepting bitcoin payments, and we even placed Bitcoin ATMs at the venue. But when the price of cryptocurrency rose, the number of customers using BTC was greatly reduced. "When bitcoin prices rose to $1,200, they no longer spent money."