Renmin University of China Jin Yuanpu: Blockchain technology application has been derived to cultural and creative industries

News on December 2nd, Jin Yuanpu, director of the Cultural and Creative Research Institute of Renmin University of China, said that the application of blockchain technology has been derived to the cultural and creative industry. At present, the cultural and creative industries have strong demand for digitalization, big data, investment and financing. Intellectual property protection and other fields are also expected to be well integrated with the application of blockchain technology.