Aerospace Science and Industry: Blockchain Technology Empowers New Model of Cloud Marketing

According to the People's Daily News, the reporter learned from China Aerospace Science and Industry Group Co., Ltd. that the company's cloud marketing platform uses blockchain technology to establish a secure and reliable, scalable, supervisable, high-performance marketing environment. The relevant person in charge of aerospace science and industry introduced that the realization of the cloud marketing business model mainly relies on blockchain technology. Blockchain, as a new type of distributed ledger technology, has many features such as de-intermediation, de-trust, anti-tampering, etc., and can open up information silos between organizations to ensure the authenticity of data such as product information, transactions, and royalties. Solve the problems of trust building in marketing incentive system and difficulty in fulfilling marketing incentive.