Founded in 2018, Zerion has created a platform for non-technical crypto users to easily access and manage assets using popular decentralized financial (DeFi) protocols, including MakerDao, Compound, Uniswap, Set and Fulcrum. Zerion CEO and co-founder Evgeny Yurtaev said users can connect any number of crypto wallets to the company's platform. The platform is unmanaged in nature, mitigating the risk of centralization and allowing users to control their own funds.
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According to a statement from the company, DeFi has begun to cover all areas of the financial sector, from credit creation to insurance to asset management, providing users with excellent investment options.
"The risk-reward profile of DeFi assets is much better. Given that cryptocurrencies are very volatile and unpredictable, and stablecoins have extremely low risks, but also low returns, DeFi is exploring in between."
Zerion hopes to build a future of license-free finance without relying on any platform. According to Yurtaev, the company does not intend to build its own DeFi protocols, but instead aims to integrate existing DiFi protocols and make it easier for users to access them.
"We are Coinbase in the DeFi space, but instead of bringing fiat money into cryptocurrencies, we have brought crypto assets into DeFi."
Placeholder's venture partner Brad Burnham said he found Zerion's vision to be attractive and compared the emergence of DeFi and the Internet.
"DeFi or decentralized finance is as profoundly transformative as the Internet today, but it is still difficult to use. Like the Internet, a new infrastructure like DeFi requires a young team to simplify the user experience and make it more accessible. I believe Evgeny, Vadim and Alexey are the right teams, and Zerion is the right product to bring DeFi to the mainstream audience. "