The world's largest diamond mining company and Tencent team up with Everledger to develop a blockchain-based e-commerce project

According to Cointelegraph, Russia's Alrosa, the world's largest diamond mining company, has partnered with Tencent to develop a new blockchain e-commerce project. According to a press release on December 16, Tencent and Alrosa will join hands with blockchain platform Everledger to launch a new diamond retail program for WeChat's 1 billion active users. In a joint statement, the three companies stated that the project aims to increase transparency and consumer trust across the diamond supply chain, allowing social media users to purchase diamonds with a full understanding of diamond origin, characteristics and ownership history.