Seventeen years ago, the Internet bubble burst, and NetEase, which was on the verge of bankruptcy, decided to focus on developing online games. Later, we saw NetEase's share price rise 2,600 times, and Netease's annual income is almost 80% to 90% from the game industry.
According to NetEase's financial report, Netease's online game service revenue in 2015 was 36.282 billion, a year-on-year increase of 29.7%. In 2018, Netease's online game service net income was 40.19 billion yuan (about 5.745 billion US dollars), an increase of 10.8%. Although the growth has been maintained, the growth rate has slowed down compared with the year-on-year increase of 29.7% in online game service revenue.
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In other words, in the past two years, NetEase games can complete a "small goal" every day. Tencent, the world-class Big Mac, has a game revenue of $19.7 billion in 2018. In 2018, the world's major game companies revenue reached 107.3 billion US dollars, an increase of 16 percent year-on-year! It is also the first time the game market has broken the threshold of $100 billion!
Faced with this $100 billion cake, blockchain technology development games have been recognized by gamers around the world as one of the key development directions.
Breaking the traditional rules of the game, the blockchain returns the game selection to the user
In any industry, there are industry pain points, and the game industry is no exception. "Users do not maintain the value of the game, the player terminates the game, can not take away their assets"; "the sender and the player are antagonistic, the developer designed a lot of routines for the player to spend money"; "the player can not participate in the game In the design, only what the developer feeds, what to eat"…
The "problems" mentioned above are just the pain points of the players. Moreover, these pain points are not so painful. In fact, the biggest pain point in the game industry is that the business rules "eliminate" the diversity and "kill" the creativity, leading to the game. Commodity attributes are much larger than entertainment attributes. Blockchain games can circumvent this smothering of diversity and creative pain points.
“The data of the blockchain game is irreversible and free to copy, making the game world credible. The emergence of smart contracts enables players in the game world to formulate their own rules of the game according to their own will. Players are the main players. It is also a benefit sharer, and the revenue will increase as the value of the game grows.” Unitopia CEO Qian Lei explained in several international blockchain summits last year that blockchain technology empowers traditional Internet games.
What the Unitopia project is currently doing is to subvert the traditional game rules, build a decentralized game aggregation platform based on blockchain technology, and build a complete game ecosystem through the blockchain pass-through economy. Both traditional gamers and believers in blockchain technology can appreciate the blockchain technology that brings innovation to the gaming industry.
Unitopia has three advantages over traditional Internet games:
1. Flexible pass application: The project pass can be arbitrarily circulated and traded within the platform. The game data is completely interoperable, and the drawbacks of the traditional game virtual currency cannot be transferred, thus protecting the user's game rights. In addition to games, the card can also participate in other activities of the platform.
2. Open game data: The game within the platform is completely decentralized. The game revenue distribution is constrained by the content of the smart contract, so that every game operation is open and transparent, and the intelligent game mode can better meet the needs of game players in the new era.
3. Rich game ecology: The project team cooperates with many well-known game companies at home and abroad to ensure content differentiation and entertainment. At the same time, the application of individual game planners and developers is accepted to promote the prosperity of the blockchain game industry.
Abandoning the traditional game mode, the blockchain will bring a new user experience
In the dimension of experience upgrade, the blockchain may not help much. However, the blockchain may create some new gaming experiences that are not better, but completely different.
In 2018, Unitopia initially tested the water chain travel market, and cooperated with Gongxinbao to launch a blockchain to develop the game Wanlima. A blockchain development based on Unitopia developed a game application. Based on the blockchain, it is “fair, open and untamed.” The characteristics of the virtual horse in the game become a unique existence, with rich value, in addition to a new quiz mode, transparent and open to ensure the fairness of the quiz. Combining the high playability of traditional games with the new economic model of the blockchain, Wanlima has attracted more than 300,000 players to participate in the hot market.
Therefore, although the blockchain technology does not change the game in the dimension of experience upgrade, it can play a huge role in the integration of the entertainment industry! It enables more integration of video, games, peripheral derivatives, etc., creating an entertainment experience that has never been seen in history!
On April 11th, Tencent’s two-year-old game “Catch the Monsters” was officially launched. In just a few hours, it poured into 15 million users, and the ranking quickly climbed to the first place in the Apple App Store (China) free game list. In fact, Tencent's chain tour is only a sneak peek. The game deliberately emphasized the blockchain attribute when making the announcement, but after many user experiences, it was found that the game of Tencent could not be called a blockchain game.
Industry experts in the blockchain field pointed out that simply copying the gameplay of traditional games into a blockchain game cannot be called a blockchain game, and Tencent does not choose All in the blockchain mainly because of digital currency access. The restrictions on gold did not apply the pass-through economy to the game.
At present, the general economy is more tied to the interests of other players (such as players) through the means of “redistribution of interests”. Therefore, for those with vested interests (such as Tencent), this approach is a kind of "loss." Because you can get a profit of 90%, you need to share some of the profits to the player. For the vested interests, it is not easy to choose to give the player a profit.
Blockchain games really care about the logic of the game. What Unitopia is doing right now is that through smart contracts, players can edit a set of games to satisfy all kinds of users. Smart contracts require a perfect virtual machine. We also provide virtual machines and support a set of game development libraries at the bottom. When game developers write smart contracts, they can write smart contracts based on internal libraries to improve the game. .
Traditional games combined with blockchain technology are promising, but difficult
Traditional online game companies have problems such as low R&D and CP division, monopoly of distribution channels, proliferation of plug-ins, and economic islanding effects. As a result, online game companies have smaller and smaller profit margins and increased operational risks. The introduction of blockchain technology will subvert the development and operation mode of traditional online games and bring new opportunities to online game enterprises.
However, blockchain combined with game technology has two difficulties:
1. Game assets are on the chain, the speed of trading is speed
2. The logic of the game is a problem
In order to allow ordinary players to create game content by writing smart contracts, Unitopia will implement a smart contract writing IDE to help users through DSL. Users can write smart contracts for game content through a series of visual operations. .
At the San Francisco Blockchain Week (SFBW) conference, the Unitopia team announced that it will build the world's first fully decentralized board game "BULLFIGHTING" based on the Ultrain public chain. Unitopia CEO Qian Lei said that the technical difficulty in creating this game lies in the efficiency of the public chain. For example, the Ethereum data needs 1-30 minutes of confirmation time, and the card game needs to exchange data once for a card. It is unacceptable for gamers. Based on the Ultrain public chain developed by Unitopia, Unitopia can control the playing time within 1 second to achieve the traditional centralized chess game experience.
Unitopia CEO Qian Lei said that Unitopia's ultimate goal is to create a global pan-entertainment community that will subvert traditional community rules and directly connect each sub-group in the entire community ecosystem with a decentralized structure. stand up. In the future, the Unitopia community will be involved in games, film, music, literature and other fields, becoming the leading blockchain community in China and the world.