Secretary General of Sichuan Advertising Association: Blockchain technology will become a booster for the innovation and development of the advertising industry in the future

According to China Net News, on January 12, at the 2020 first annual blockchain-enabled advertising marketing summit, the Secretary-General of Sichuan Advertising Association Wang Lina said that blockchain technology will become a booster for the innovative development of the advertising industry in the future. At present, digital advertising is gradually becoming an important part of advertising marketing, but the digital advertising market still has pain points such as traffic fraud and low market transparency. Through the blessing of blockchain technology, these pain points can be effectively improved and advertisers can be provided with more transparency , More authentic, more cost-effective advertising marketing services.