People's Forum Network published an article "Internal and External Dimensions of the Transformation of the Blockchain and the Digital Cultural Industry", stating that new technologies represented by cloud computing, big data, blockchain, artificial intelligence, etc. are reshaping traditional culture Industry, to promote the cultural industry to move towards digitalization, networking and intelligence. As the digital creative industry is incorporated into the country's strategic emerging industries, the development of the digital cultural industry has entered the fast track. In the "smart +" era, blockchain technology quietly entered the field of digital culture. As a new type of decentralized infrastructure and distributed computing paradigm, the openness, scenario, and interoperability of the blockchain and the digital culture industry are highly matched, closely following the evolution of blockchain technology, and achieving digital culture. Collaborative innovation in industry is a strategic choice in the new economic era.