According to Yahoo, Charles Hoskinson, CEO of the blockchain project Cardano and one of the co-founders of Ethereum, revealed that with the help of PricewaterhouseCoopers (PwC), further expansion of the commercialization capabilities of the Cardano project will be discussed. Specifically, Jerry Fragiskatos, Commercial Director of Cardano, will lead the strategic work. Starting in February, PwC will collect McCann Advertising, Cardano's technology development company IOHK, and Cardano's commercial incubation company Emurgo. With the advice of the Cardano Foundation, a lot of preparations started. The theme of this event will be a multi-day seminar, and PricewaterhouseCoopers will help the Cardano project and all stakeholders create an integrated strategic approach. Charles Hoskinson said that the PwC team has a wealth of cryptocurrencies and experience serving Fortune 500 companies.