Swiss watch brand Breitling deploys blockchain digital passport for new products to verify watch authenticity and ownership

Swiss independent watch brand Breitling has configured its new-generation product "The Breitling Top Time Limited Edition" with a blockchain-based digital passport to easily confirm the authenticity and ownership of the watch. The blockchain technology used by Breitling comes from French company Arianee, whose goal is "to establish a permanent relationship between the brand and the owner." This solution links the watch's warranty service to the watch itself, replacing traditional written records, allowing the owner to have an authorized dealer service their product based on the watch's digital signature.