JD.com officially released "2020 Blockchain Traceability Service Innovation and Application Report"

Babbitt News, on the afternoon of March 31, JD.com and the China-Europe-Pros Supply Chain and Service Innovation Center officially released the "2020 Blockchain Traceability Service Innovation and Application Report". The report surveyed a number of brands served by JD.com's Zhizhen chain anti-counterfeiting traceability platform, and analyzed the impact of the blockchain platform on brands.

The report shows that the establishment of consumer quality awareness, brand image, corporate supply chain management level, corporate supply chain management level, corporate customer relationship management level, corporate product quality management level, Strategic cooperation is a key factor that drives brands to adopt blockchain anti-counterfeiting traceability services.

The analysis of the data in the report shows that after the brand launched the blockchain anti-counterfeiting traceability service, the sales of nutritional health care and mother and infant milk powder products increased by 29.40% and 10.0% respectively; fresh seafood, nutritional health care, mother and infant milk powder, and skin care The brand repurchase rates of similar products have increased by 47.5%, 44.8%, 6.8%, and 5.2% respectively. For Haisheng Fresh Products, while launching retrospective services, the sales volume of helped products of Clairvoyance Video has increased by 77.4%.