JD blockchain anti-counterfeiting traceability platform cooperates with more than 800 brands, with more than 1.3 billion traceability data

At the online launch of the "2020 Blockchain Traceability Service Innovation and Application Report" report, Cao Peng, vice president of Jingdong Digital Technology Group, said that Jingdong Digital Science and Technology Zhenzhen chain anti-counterfeiting traceability platform mainly provides enterprises with full process traceability of product circulation data. Ability to achieve anti-counterfeiting, quality traceability of food and other consumer products and medicines, and recall and liability definition in the event of a major accident. As of December 2019, the platform has accumulated more than 1.3 billion product traceability data, responded to consumer traceability inquiries more than 6.5 million times, and accumulated more than 800 cooperative brands. The platform is continuously applying technological capabilities such as blockchain to industrial supply chains such as retail supply chains to promote the digital transformation and upgrading of industries in the zero supply field.