Learn the Methodology of DAO Movement from the Swedish Pirate Party

What would it be like if DAO did business for companies like the Pirate Party did for Swedish citizens?

Original title: How to buidl a movement What the Swedish Pirate Party teaches us about scaling DAOs

Author: Seth Goldfarb

Translator: Emma, ​​Frau Yang, Shirley

Proofreading: Yefan Huang

Coordination: Samuel

Translation agency: DAOSquare

"In 2006, about 1.2 million citizens (voters) in Sweden shared cultural knowledge, infringed on the copyright of knowledge, and did not find anything wrong with this behavior, but the agency demonized this behavior.

225,000 votes are required to enter the parliament. This means that as long as one-quarter of the people who infringe intellectual property rights are angry about this behavior being demonized and cannot accept such treatment, then the Pirate Party will enter Parliament. That was our goal, and it was posted online on the first day: 225,000 votes. "

* A: Hello everyone, I ’m A, * I just heard about your project and love this vision! I am an experienced [professional] and want to know how to contribute my own strength?

Team members: Hi, A, welcome to join the group! We are very happy to invite you to come here and really value your comments, but we did not seek help for this, but thank you anyway!

Does it sound familiar?

Promising projects and organizations often limit their ability to expand due to failure to develop effective strategies to gain community support.

Failure to participate and take advantage of early support may damage the project ’s reputation for effective resource management, and ultimately lead to the project being unable to obtain the feedback it needs to develop into a practical product.

On dApps, UX is often described as one of the main obstacles to "mass adoption", and the area that has not yet attracted widespread attention is the intersection of governance and scalability.

Social issues on the road to expansion

This article aims to establish a framework for solving the social problems of expanding DAOs and other decentralized initiatives.

The framework draws heavily on the governance principles outlined below, namely, Swarmwise: The Tactical Manual to Changing The World

] ( https://falkvinge.net/files/2013/04/Swarmwise-2013-by-Rick-Falkvinge-v1.1-2013Sep01.pdf )》. This article was written by Rick Falkvinge, the founder of the Swedish Pirate Party, and describes how to build an organization.

"… From the outside, scattered and collaborative volunteers look like traditional hierarchical organizations … There will not be a large number of people before gaining benefits. Volunteers can cooperate for a common goal. "

The Swedish Pirate Party has reformed Sweden ’s copyright and patent laws, and has improved the transparency of the government and citizens ’right to privacy.

To address the governance issues associated with the expansion movement, the framework described in this article will detail how to unite the power of organizational groups and provide the following recommendations:

  1. Eye-catching promotion
  2. Buidl and Sclae leadership
  3. Continue to consult the community

To be clear, this has nothing to do with how to build a community. This method can be used when building a community based on products, but contrary to sports, community members do not necessarily need to have a common goal, but need to have an overall sense of well-being.

Ideally, a movement is created to solve some problems or complete certain tasks. After solving problems or achieving goals, it gradually ends and continues to develop in a better direction.

When we want to start a movement, the first goal we need to achieve is to form the clustering effect of the movement task. For this, we need to tell this story well.

Eye-catching promotion

Derek Sivers (Derek Sivers) played a YouTube video in his TED speech. People danced and danced together at the music festival to describe the development of self-organization.

  The video begins with a man dancing wildly on the grass.  Some people noticed it, but nothing happened.  Then, the second person joined, and then something interesting happened.  People who have noticed dancing started joining the two before. Once others realize that everyone wants to dance together, more and more people will join. 

As Silvers explained, for the formation of the group members, the biggest influence is not the first person who dances, but the second person who joins, which is regarded as legitimacy by people.

As an audience, we do not know whether the first person knows the second person or whether the two are strangers. As far as sports are concerned, this is not important. What is important is that after the first person makes an eye-catching movement, the second person responds and the crowd joins.

"Pirate Party has established a website"

The Swedish Pirate Party published a simple website and two-line introduction on a file-sharing center "Ancient Spirit" on January 1, 2006:

Look at everyone, the Pirate Party has established its own website after the new year: http://www.piratpartiet.se/

http://www.piratpartiet.se/ has come a long way since 2006 (2020)

By the next afternoon, Falkvinge received a call from one of Sweden ’s largest newspapers, the Swedish Evening News reporter. The newspaper published an interview and poll that evening, and the survey showed that 61% of the respondents would vote for the new pirate party .

Initiating a campaign requires "timing, social environment, and information … The focus of the crowd is always what everyone can do, not what people cannot or must do."

"You need to make sure that those who are influenced by your forward-thinking ideas are moving in a positive direction. You also need to estimate the size of the crowd and make certain judgments and speculations to determine which parts of the group are participating under the minimum incentive."

How to interpret tasks

In order for people to participate with minimal incentives, a sport needs to tell a story.

When writing a story, a useful exercise is to ask "Why is this important?" And keep asking questions until the group sharpens and refines the most profound values ​​they want to embody. In general, people will not respond to what you do, but why you do it.

If you can't imagine the necessary clustering effect of this sport under the lowest incentive and thus achieve the goal, please improve the task and the story behind it until you think it can. If you do n’t believe your story, why do other people believe it?

"It's enough to mention your ideas and plans in some places where your favorite activists often hang out. If everything goes well, people often use this as a resource to talk to friends.… If the ideas are good and people are happy Contribute to change the world, and know how to do it, then in less than one day, there will be the first batch of hundreds of volunteers to join.

About failure

Failure can happen many times.

A statistic shows that 70% to 90% of startups are doomed to failure; Pareto's law, known as the "Eight Eighth Law", believes that in many cases 80% of the consequences come from 20% of the causes. In either case, history often reminds us to prepare for failure.

As the saying goes: "When a prepared person encounters an opportunity, this is the moment of luck." It is important to be prepared, but it is also important to consider that it may take a long time for many iterations before a good opportunity arises.

When attempting to launch an activity, the founder should interact with the target audience and be prepared to iterate on his information to attract the important attention needed to launch an activity.

We can think of as many interesting trends about popularity and adoption as we can, but in the final analysis, the truth is that the emergence of popular trends is usually attributed to good luck.

Build and expand leadership

Once the activity reaches enough energy, the team's next goal will be to provide a structure that enables supporters to meaningfully participate in the project and realize its vision.

The conditions required for the "minimum activation level" vary with the activity. For the Swedish Pirate Party, the lowest level of activation means collecting signatures:

"… In order to stabilize this organization, immediate action must be taken. Taking the Swedish Pirate Party as an example, its mission is to collect 2,000 signatures from the public and support the party's registration with the election management body."

For the Swedish Pirate Party, it makes sense to coordinate on the basis of geography and split it when the group becomes too large. Online activities may be coordinated around different functions such as fundraising, marketing and development. What is best for this group? It depends only on this.

Provide structure for the group

In order to organize these structures effectively, we can gain insight into how people tend to communicate with each other in groups of different sizes and how they tend to form.

"Initially, you can coordinate up to 30 groups, so create a discussion forum with up to 30 subgroups …. try to choose your geographical division so that the group size is usually about 7 members, and There are no more than 30 members in this subgroup.

The three numbers 7, 30 and 150 have become accepted benchmarks for understanding the complexity of societies of different sizes.

"In a group of three, there are three groups of relationships (A to B, B to C, and A to C). … If we expand the team to seven key people, the team needs to maintain two Only eleven groups of people can play the role of a work team. "

As the number of groups increases, existing leaders need to continue to organize the groups to an appropriate size and hire new leaders to manage these groups.

The term "Dunba number" refers to the maximum number of relationships a person can comfortably maintain, approximately 150. When the group approaches 150 members, the core leader should find a way to start dividing the members into groups of 30.

Each team of 30 people should have a leadership team of no more than 7 people, and the team should target a maximum of approximately 30 target members.

With the formation of sub-groups, the founders of sub-groups should take the initiative to introduce themselves to the new leaders and establish a sub-forum. These sub-group leaders can discuss issues with the founders on the forum.

"After setting up the initial structure, you need to tell everyone to match subgroups … let members introduce themselves to each other, and choose a leader among the subgroups among the members. At this time node, you can Safely avoid giving instructions on how to choose a leader; these sub-groups will propose different ways to make each sub-group legal in its own group. This is the most important thing at the moment. "

How to empower leadership

"If you want to have leadership in the team, you stand up and say:" I'm going to do X, because I think this will make Y. Anyone who wants to join me as X will be warmly welcomed. "… This will soon establish an informal but very powerful leadership structure where people can find roles that can maximize their role to promote the group's goals."

Just like forking a blockchain or “exiting angrily, deleting numbers and leaving people” enables people to continue to work toward similar goals at their own pace, supporting multiple subgroups also enables leaders with different values ​​and strategies to use their own Rhythm to support the task.

As they say, "absolute power will definitely lead to corruption", so inexperienced leaders will easily want to micro-manage activities, but building momentum means learning how to attract and empower leaders who are able to advance things. .

Leaders should definitely communicate, but they do not necessarily need to communicate frequently to complete tasks.

The founder of the event has a unique responsibility to maintain flexibility in the strategies and tactics of different subgroups, and is committed to promoting meaningful interactions between supporters and promoting promotion as leaders progress.

Deal with frustrating people

Every activity has to deal with internal conflicts, either now or later. It ’s not uncommon for people to brag about the activity when it starts to gain momentum.

I remembered a person, and I met each other through an acquaintance related to the occupation movement. It took the person several weeks to incite the argument, and after a slight disagreement with the sub-group, he constantly posted misinformation in the group chat.

Disagreeing does not mean that this person is troublesome. These people could have joined other sub-groups, or they could try to get enough support to form their own sub-group, but the person put their interest above the group's interest, and then the group continued to advance.

"The transparency of the group is the best antidote imaginable, because these people usually rely on others rather than comparing different versions of the stories they hear."

Provide input opportunities

To gather strength, the leaders of the movement need to provide supporters with clear methods to help achieve the goals of the movement.

"When setting up a team, everyone must be empowered to take action in a way that they believe will drive the goal to be achieved-but no one can restrict others, neither can they, nor the boss."

Culture, organizational structure and leadership are the three factors to consider when creating opportunities for supporters to participate in sports.


Basic documents, slogans, paragraphs, theme songs, cultural shirts, etc. all bring about the culture of an organization, and the culture is important because it shapes the logo of the sport and encourages people to be loyal to each other and to what they do.

Organizing a seminar or a series of events to determine the basic documents of the event and planning for the first action may be a good way to attract the co-founders to participate and become familiar with each other.

Organizational structure

In addition to managing the size of subgroups in the movement, organizational structure also means empowering leaders and always being prepared to respond to eager support questions (such as "How can I help?").

For smaller organizations, prepare specific tasks and leader lists, and list the tasks. Larger organizations should direct new supporters to the appropriate group, and let the group leader promote participation.

For individuals who may lack leadership experience or leaders who may be experienced but unfamiliar with this movement, do not exclude them. Learn how to make existing leaders more efficient, and collaborate on a participatory process so that new leaders can join.


Effective leadership means embracing the paradox: that a good leader must be willing to let go of power in order to gain greater power. For the leader, the most important thing is to reflect the value of this movement and pay attention to his organization members.

In practice, this means actively participating in the decision-making process and ensuring that team members have the resources they need to work efficiently. Sometimes "resource" means money, and sometimes it means snacks and handicrafts (small gifts).

"This is where the famous" Three Pirate Rules "come into play here: If three people who think they are pirates agree that some kind of activism is good for political parties, then they have the right to act in the name of the party. They can even do so as long as they are reasonable Reimbursement for the costs associated with such actions (wooden sticks, glue and paint are reasonable; computer equipment and giant aircraft are not). "

What does this mean for DAOs?

In theory, DAO can be used to coordinate whatever a group of people can imagine, but one of the biggest obstacles to creating a more effective DAO is:

Most DAOs we see today tend to provide one of two functions: funding or governance. "Funding DAOs" are responsible for coordinating the distribution of grants or investments, while "Governance DAOs" help vote on different aspects of project governance.

MolochDAO, which provides donations for the development of Ethereum, is an example of "funded DAO", while MakerDAO is "administered DAO" because it enables Maker token (MKR) holders to vote on protocol changes to manage stablecoin DAI .

To understand what this means in the context of expanding DAO, we need to draw a line between sports and other forms of organization. Then, we can consider how the pirate party insights apply to different types of DAO.

Sports VS Enterprise

The difference between sport and business is motivation: if it is task-driven, it is sport. If it is profit-oriented, it is the enterprise.

A campaign may generate businesses or non-profit organizations to support themselves, but the ability of these organizations depends on their funds and income-even non-profit organizations need to donate to keep their activities running.

Using this framework, I describe networks like Bitcoin and Ethereum as sports because they represent an ecosystem of miners, developers, and builders whose mission is to provide a network of trust for individuals with conflicts of interest.

On the other hand, companies rely on employees and contractors who want to earn income from the company to maintain their livelihoods. Who will complete the work, and the amount of funds (or at least income) will have a greater impact on the success of the business than on the movement.

What might DAO be

Regardless of the purpose, seven, thirty, or one hundred and fifty can be used as the benchmark for the organizational structure. However, when it comes to how members of the organization exercise power within the organization, the purpose of the organization should first be to help determine its organizational structure.

DAO is usually conceived to support Holacracy (a decentralized organization and management method) or "flat organization", but the challenges confirmed by the Holacracy experiment of the Ethereum community (such as ConsenSys, different DAO) show us the organizational structure (or Lack of structure) how it affects the organization ’s ability to execute.

A flexible power structure can support the movement, because the movement focuses more on (or should) accomplish what is done, not who does it, nor how much money the organization can get from it.

On the other hand, companies need more organizational structure to hold people accountable for the work they do and ensure normal capital flow.

to sum up

"… Three years after the launch, in 2009, the Swedish Pirate Party won 225,915 votes in the European elections, ranking first."

The success of the Swedish Pirate Party shows that creating a more powerful DAO is not just about improving the user experience of the participation experience and interface. Building the future DAO means integrating the basic principles of human organization into the power of DAO.

Future DAOs will need to support continuous creation, including subgroups with customizable rules, collaborators can develop a more friendly interface for their sports culture, and templates for building and expanding different types of organizations.

In many ways, the decentralized autonomous organization (DAO) we see today can be thought of as trying to rebuild startups in a "remote first" spirit.

If the DAO is to do business for companies like the Pirate Party does for Swedish citizens, then we must find out how to solve governance issues in a scalable way.

Thanks for reading! This is version 0.1 of this document. The author plans to expand this document by incorporating graphics (emphasizing differences in governance structures), insights on voting and game theory, and more documentation related to existing DAOs.


Original link: https://medium.com/@goldfarbas/how-to-buidl-a-movement-what-the-swedish-pirate-party-teaches-us-about-scaling-daos-805a9d4f7024