Starbucks will work with Microsoft to develop a blockchain-based coffee tracking platform

Starbucks will implement Microsoft's Azure blockchain service to track coffee production. Starbucks first announced the "Bean to Cup" initiative in 2018, saying it will work with farmers in Costa Rica, Colombia and Rwanda to pilot a blockchain-based coffee tracking system. The system is said to allow customers to track their coffee production and will present potential financial opportunities for back-end coffee growers. Starbucks further stated that it will open up pilot projects.