Recently, the "China Retail Industry Market Outlook and Investment Strategic Planning Analysis Report" released by the Prospective Industry Research Institute shows that in recent years, with the popularization and improvement of e-commerce environment, technology platform and online shopping habits, China's retail industry has undergone earth-shaking Variety. For example, the offline stores of major e-commerce platforms have been launched, and the trend of alliance with traditional retailers has been strengthened, and online and offline resources have been further integrated; technologies such as artificial intelligence and big data blockchain have been applied in logistics, marketing, and quality traceability. Increasingly deeper; e-commerce traffic is accelerating, and the scale of new models such as the purchase model, small-scale e-commerce, and content e-commerce has grown exponentially.