Can a logo symbolize an industry, the spirit of a sport?
So far, Bitcoin has done it! That is the orange B.
Bitcoin does not belong to any company, nor does it belong to the internal graphic design team of any shiny start-up in Silicon Valley. Its logo gives the image of many followers of this anonymous project an image that can be relied upon. Not only do you have to stick to it – but you have to put a bitcoin pattern on your shirt, stamp it on a laptop, and stamp it on a physical coin – giving the digital project a material presence that is critical to its spread.
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Bitcoin's logo design is not that simple, let's take a look at the process.
When creating a symbol similar to other currencies, Bitcoin is visually introduced as a currency to newcomers. Bitcoin was also explicitly established as a payment method when the logo was carefully designed to coexist with Visa and Mastercard's logo on the shop window.
But Bitcoin's current logo is far from stopping.
The story of the Bitcoin logo, like the cryptocurrency itself, is a process of evolution, promotion, and community cooperation, and occasionally sparks controversy.
January or March 2009
Bitcoin's earliest logo was personally presented by the pseudonymous bitcoin creator Satoshi Nakamoto shortly after the release of the software, and a BC logo was printed on a gold coin (as shown below).
The original logo was little known because it was created earlier than the popular bitcoin talk forum. However, it is worth noting that the icon refers to metalism when imitating the appearance of gold coins. This currency system is ideal for many Bitcoin enthusiasts. In this monetary system, the value of money derives from the exchange value of its underlying commodities, such as gold and silver.
In Bitcoin Talk, it is difficult to tell if a user likes the original logo. Some users have proposed alternatives to "BC" such as the Thai Baht symbol and the &, while others recommend the use of the Thai Baht symbol and the Costa Rican Colon.
Some users suggest adding a T to this symbol – making it a BTC.
However, other users believe that there is no need to adopt standard symbols at all.
"The spirit of Bitcoin is that it doesn't need to have a central authority or 'official' policy like other currencies," wrote Timo Y, a user of Bitcoin Talk, adding:
"We should let it develop organically, just like a word in natural language."
February 24 , 2010
Satoshi continues to experiment and improve this logo.
A year later, he updated his original graphics, removed the "BC", and replaced it with an uppercase B and two vertical lines that are now visible everywhere.
This logo is largely welcomed by Bitcoin chat users. However, some people objected that the new "B" is too similar to the Thai baht symbol, and they fear that it will cause confusion. Others criticized the design for lack of professionalism.
One such user wrote, “We can't use anything else until bitcoin gets too big and too late to make a change without compromising the 'brand' awareness. Is there any reason? "When we can have something great, it seems stupid to stick to something that is 'okay'. ”
November 1, 2010
Out of nothing – this is the source of Bitcoin's most famous logo and creator. With his first post on Bitcoin Talk, an unidentified user changed the visual heritage of Bitcoin forever with the name "bitboy".
However, you will not know from his humble message:
"Hey, guys, come over and say hi to everyone, share some pictures I have done with you. I hope you find them useful."
Orange, flat and unbalanced, these figures have been widely used and used repeatedly.
Bitboy transforms Satoshi's original concept into a more readable, extensible logo that is more branded than a simple gold coin. This seems to be intentional. Bitboy's comments on Bitcoin comments indicate that these designs are based on similar marketing considerations.
Paradoxically, Bitcoin was inspired by some companies that Bitcoin hopes to replace.
When another user of Bitcoin Talk commented that these designs are similar to MasterCard's logo, bitboy replied: "This is inspiration. Ironically, even though I hate Mastercard and Visa, I hate Mastercard and Visa. When it comes to consumer confidence and behavior, everything is about perception.
The logo pays tribute to Mastercard and is not the only effort to define Bitcoin as a form of payment. Since the project has to deal with its size constraints, this comparison brings to Bitcoin and its developers. Extra pressure.
The appeal of bitcoin design is also crucial to the commercialization of Bitcoin. Google search shows that bitcoin merchandise has become an emerging industry, with more than 11 million search results for "bitcoin goods" and "bitcoin t-shirts" (bitcoin t-shirts) with 34 million search results.
However, not everyone agrees with Bitcoin's de facto logo.
Some people, such as those behind bitcoinsymbol.org, have been working hard to change this situation for years. In fact, they don't want Bitcoin to have anything like a logo.
“This is a unique image file, just as companies can use it to sell or promote products,” the site was created by the graphic design studio ECOGEX objects. “Currency is represented by symbols such as the US dollar, the euro or the Japanese yen, so that everyone can use it anywhere.”
Therefore, it is advocated to use Ƀ, which is a letter composed of multiple letters, including Latin and several languages of Vietnam.
When talking about their reasons, the organization argued that “as a widely distributed peer-to-peer digital currency, Bitcoin requires an open-source graphical identity, designed by the community, and serves the community.”
October 31 , 2016
However, if there is no controversy, it will not be bitcoin.
This particular controversy began in the fall of 2016 when Phil Wilson announced on Reddit that he was one of the three members of Satoshi Nakamoto.
Although Wilson lacks blockchain-based evidence—such as moving the private key of an old fund associated with Satoshi—he has published a number of instructions on how to build Satoshi's second gold coin logo and bitboy logo.
These directions were part of a long narrative about Bitcoin's early history, which was later published by Wilson on a dedicated website. The complexity of his storyline has made some people in the encryption industry wonder if Wilson is really a member of the Bitcoin software development team.
However, Wilson also claimed that Martti Malmi, the second-largest developer of Bitcoin, called "Sirius", helped implement the second gold coin logo.
But Malmi denied that it was related to this matter, which made many people suspect that Wilson's statement is just a large number of fan fiction about the myth of bitcoin.
This article was compiled from Annaliese Milano's article with some modifications.
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