5 Foolproof Tactics for Getting Users On-Chain

5 Effective Methods for Attracting On-Chain Users

User acquisition in the crypto world is a hot mess. Most projects have no clue how to attract users, understand their user behavior, or even where their users come from. Ask a crypto project about metrics like LTV or CAC and you’ll likely get blank stares or vague answers. It’s a real circus out there, folks!

The reason for this debacle is simple. Marketing in the crypto space is all about knowing your audience, but guess what? Crypto wallets are designed to be anonymous, both on-chain and off-chain. So, crypto marketers are like blindfolded jugglers trying to reach potential customers in the dark.

And even if you manage to find those elusive users, guess what? They’re hidden among the hordes of followers on Discord, Twitter, or Telegram. It’s like a chaotic funhouse and getting their attention is like trying to catch a slippery greased pig at a carnival.

But fear not, my fellow crypto enthusiasts! There’s a glimmer of hope amidst this circus. In recent years, we’ve seen some progress in on-chain identity and attribution. On-chain activity has become a treasure trove of data that can help us understand user behavior and preferences. Minting NFTs, participating in governance votes, using dApps on a specific chain, or joining testnets are all actions that show genuine interest and intent.

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So, let’s dive into the ring and take a look at five potential strategies for user acquisition in the crypto world.

1. Airdrops – The Great Giveaway Extravaganza

Airdrops are like throwing free candy at a parade. Crypto projects send free tokens to their community members, hoping to spark adoption. Users complete tasks like linking wallets, following social media accounts, or even just sending or receiving transactions to earn those sweet tokens.

But hold your horses, there are a couple of challenges with airdrops. First, are users genuinely interested in the product or just in it for the freebies? It’s like tossing free samples at a food festival and wondering if people will actually buy the full-size products. Second, airdrops can be easily game-ified. Some folks use shady tactics to grab more tokens than they deserve, while others simply dump the tokens without any real commitment.

So, airdrops can be a thrilling spectacle, but beware of the pitfalls. You might end up with a bunch of freeloaders who just came for the popcorn.

2. Onchain ad networks – Crypto AdSense, Anyone?

Forget about cookies, my friends. Crypto ad networks use on-chain and wallet data to deliver personalized and relevant content to crypto natives. It’s like Google AdSense for the crypto universe. These networks allow projects to monetize dApps with display ads and help advertisers reach active crypto users.

But here’s the catch: there’s a shortage of high-quality crypto publishers. Unless you’re in the big league of media platforms like CoinDesk or CoinMarketCap, finding reliable ways to reach interested users on a large scale is like searching for a unicorn in a zoo. We need more crypto-friendly platforms and more ad space to make this strategy truly shine.

3. Find crypto users in Web2 – Go Hunting on Social Media

Why not venture outside the circus tent and find crypto users in the wilds of traditional social media platforms like Facebook and Twitter? It’s like going on a safari, hoping to spot that rare species of crypto enthusiasts.

One company leading the way in this expedition is Addressable. They connect the dots between on-chain blockchain data and off-chain social media accounts. With some serious machine learning and big data analysis, they bridge the gap and create a channel for marketers to target crypto users in Web2. It’s like finding the hiders in a game of hide-and-seek.

But let’s keep our eyes peeled for the results of these pilot campaigns. Will they lead us to the treasure troves of Web2 crypto users? Only time will tell.

4. Quest platforms – A Gamified Treasure Hunt

Quest platforms have become the go-to ad format in crypto. They’re like treasure hunts that reward users with crypto when they complete specific actions. It’s like a series of challenges that users must conquer to earn their shiny rewards.

These quests are a clever way to onboard new users, as they earn crypto while learning the ropes. And for crypto projects, it’s a chance to identify quality contributors and build a strong community. But beware, my friends. Like any game, there are those who cheat and spoil the fun. Bots and freeloaders can swarm in, complete the quests, and then vanish into thin air, leaving you with empty pockets and shallow engagement.

So, choose your quest platform wisely and make sure it attracts the real players, not just the bots. It’s like finding gamers who truly appreciate the thrill of the game, rather than those who are just after the loot.

5. Partnerships and integrations – Uniting Forces

In the crypto world, partnerships are key to growth. Just like traditional tech companies, crypto projects can join forces and achieve exponential growth. It’s like forming alliances and building a powerful army of developers and users.

DeFi protocols, for example, leverage integrations with other projects to create a network effect. It’s like building blocks that fit together to create something greater. By partnering with exchanges and integrating into popular wallets and applications, projects can tap into existing communities and amplify their reach. It’s teamwork at its finest.

So, when opportunity knocks, grab it with both hands. Partner up, cross-pollinate ideas, and expand your reach. It’s a win-win for everyone involved.

And there you have it, my fellow crypto adventurers! Five strategies to acquire users in this wild crypto landscape. Just remember, the circus may be chaotic, but it’s also full of thrilling opportunities. So, put on your brave face, embrace the unknown, and let’s conquer the world of digital assets together!

Now, I’d love to hear from you. Which user acquisition strategy appeals to you the most? Have you tried any of these tactics? Share your thoughts in the comments below. And remember, the circus never ends in the crypto world, so stay tuned for more exciting adventures!

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