Saleforce is the world's number one customer relationship management (CRM) platform. This new blockchain platform is a low-code blockchain platform – “low-code” means that business users can drag and drop complex applications. Programming. According to information released by Saleforce, the Saleforce blockchain is based on Salesforce's own application builder, Salesforce Lightning, and leverages Hyperledger's open source blockchain technology.
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The Saleforce blockchain platform is designed to help enterprise users easily build smart contracts, apps, and networks to share authentication data using distributed ledger technology (DLT). In addition, the Saleforce blockchain uses artificial intelligence (AI) algorithms to automate many of CRM's processes.
Currently, Saleforce has launched this service to select customers and partners. The service is expected to target a wider range of customers by 2020.
S&P Global Inc. is the first company to try the Saleforce blockchain. Chris Heusle, the company's global chief business officer, said, "Using the Salesforce blockchain, S&P Global has created a trusted review network where everyone can work in a shared, transparent and auditable review process, which has been completely redesigned and Speed up our process of KYC review of our customers."
Before the introduction of the Saleforce blockchain, Saleforce had at least a one-year exploration.
Saleforce CEO Marc Benioff
At the Dreamforce conference in September 2018, Salesforce CEO Marc Benioff told Business Insider magazine Julie Bort that he has been considering the World Economic Forum in Davos since January of that year. Saleforce's blockchain strategy, he is very interested in the blockchain. In November, Salesforce acquired a blockchain system patent that was designed to filter spam and check whether emails were altered or tampered with after they were sent.
In April of this year, Salesforce announced its participation in the Blockchain Institute (BRI), a global blockchain think tank that includes Microsoft, IBM, Bank of Canada, PepsiCo, Raiffeisen Bank, and Polymath.
A week before the release of the Saleforce blockchain platform, Saleforce also published blockchain primers for its corporate blog readers, describing the fundamentals and use cases of the technology, such as transfers, medical record storage, and supply chain management. It also explains what the blockchain technology can do for Salesforce's business. “The blockchain is a technology that fundamentally changes the way we share information, buy and sell things, and verify the authenticity of the information we rely on every day—from what we eat to prove our identity. Because it can improve all of this in a number of different areas in a safe, efficient and transparent way, it can be transformative – every business, government and individual can benefit.” (Mars Finance)