Legal Director of Ali Entertainment Content Line: Short video copyright protection should strengthen technical application, especially in combination with technology such as blockchain

According to the China News, Publishing and Broadcasting News, at the 7th China Network Audiovisual Conference, Li Wei, the legal director of Alibaba's large entertainment content line, said, “As a platform, there are no more people who can achieve real-time monitoring. Therefore, short video copyright Protection must be based on both laws and technologies. On the one hand, it is necessary to strengthen the revision and improvement of the legal level; on the other hand, it is necessary to strengthen the application of technology, especially in combination with the emerging technologies of artificial intelligence and blockchain, to improve the efficiency of rights protection and save rights. Cost. We are pursuing full, fast, and accurate. However, after all, technology has limitations, including algorithms, intelligence, etc., which require continuous training and continuous improvement and improvement."