Xuan Ya International: The application of blockchain technology in integrated marketing and the innovation of commercial value are still in the stage of cultivation and exploration

Xuan Ya International (300612) responded to investors' questions on the interactive platform, saying that Xuanya International and Link Technology will jointly explore the application of blockchain technology in all aspects and scenarios of integrated marketing. In the next few years, we will focus on marketing and landing scenarios. Key R&D projects such as solutions, and further increase investment in R&D according to market conditions and company development strategies. However, as a complex emerging technology, blockchain technology is still in the process of cultivating and exploring the application of blockchain technology in integrated marketing and commercial value innovation. From the bottom technology to the application, there are many challenges, and its application prospects. There are still many uncertainties in the profit model. At present, the successful application of blockchain technology is less, and the national regulatory policy is not yet clear, and it is impossible to accurately predict whether there will be risks arising from changes in national regulatory policies in the future. Investors are advised to pay attention to investment risks.