On June 14th, RBC Capital Markets explained in a report to investors that Facebook has an “encryption opportunity” and the company placed a cryptocurrency statement about the technology giant’s upcoming release. High hopes. RBC analyst Mark Mahaney said in a report on Thursday night: "We believe that this may be one of the most important initiatives in Facebook history, with the aim of opening up new businesses and revenue sources. We believe Facebook will be encrypted. Promote a payment, business, application and gaming platform.” Royal Bank of Canada rated Facebook better than the broader market, with a target price of $250 per share. As of Thursday's close, Facebook's share price was $177.47 per share, which has risen more than 35% during the year.