Facebook Travel Marketing Director: Payment details should not be a barrier for Facebook

According to Eye For Travel, Facebook travel marketing director Neasa Bannon said at a conference in May: “Payment details should not be our obstacle.” Whether she knew the upcoming Libra project (ie Facebook launched this month) The global cryptocurrency), her words now seem to have a new meaning. Bannon discussed how to eliminate friction in the customer experience. She said: "One of the biggest challenges for companies is the payment process. In fact, Facebook research shows that 55% of users will give up buying because they are too difficult to pay, not to mention that today's websites require an average of 22 clicks. It’s too expensive to make a purchase. It’s too much trouble, there’s no need, and there’s a smarter way to capture data points.”