According to the Economic Daily, on June 25, the Institute of Journalism and Communication of the Chinese Academy of Social Sciences released the New Media Blue Book: China New Media Development Report No. 10 (2019). The Blue Book pointed out that China's new media industry has shown five major trends. In the blockchain industry, the blockchain will encounter a cold winter in the first half of the year after the rapid growth in the first half of 2018. In the future, with the richness and landing of the scene, the blockchain industry will make substantial progress, especially in the blockchain. Financial, government data chaining, blockchain copyright, blockchain advertising, etc. will achieve rapid development.