On July 2, the Ministry of Industry and Information Technology directed the China Electronics and Information Industry Development Research Institute and Tencent WeChat to develop the "Infant Milk Powder Traceability" WeChat small program officially launched. Consumers can use this small program to scan the QR code on the product label to identify the true and false, and query the production date, batch, manufacturer and test results. According to the Ministry of Industry and Information Technology, the “Infant Milk Powder Traceability” WeChat applet is based on the quality and safety traceability platform of the food industry. The data comes from the quality and safety traceability system of the infant formula milk powder of the Ministry of Industry and Information Technology. There are currently 17 related companies with a total of 710 million product data. . Gao Yanmin, Director of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, said that he hopes that the two sides will achieve strong alliances and complementary advantages, and actively promote the application of emerging technologies such as mobile Internet, big data, cloud computing and blockchain in the field of traditional consumer goods. The company made a useful contribution to the quality, brand-name “three products” special action, the development of quality and safety traceability system for infant formula milk powder and other products, and the promotion of household consumption upgrade.