Nonfungible Tokens: Beyond the Hype
In an episode of The Agenda podcast, Jana Bertram, Head of Strategy at RARI Foundation, discusses the various applications and promising future of non-fungible tokens (NFTs).According to the strategy head of RARI Foundation, the future of NFTs looks promising.
🌟🌟🌟 The nonfungible token (NFT) market had a wild ride in 2022, experiencing a dip after its meteoric rise in 2021. Many declared NFTs dead, but sales volumes have picked up again in 2023. While the NFT market is not at previous highs, the technology behind NFTs continues to evolve and thrive.
🔍🏰 In a recent podcast episode, The Agenda interviewed Jana Bertram, head of strategy at RARI Foundation, to discuss the unique qualities of Rarible, sustainability in the NFT market, future possibilities, and exciting use cases. Let’s dive into the highlights of the conversation and explore the potential beyond NFTs’ current branding challenges.
Solving NFTs’ Branding Issue: A Journey of Evolution 🌱
⁉️ The mainstream perception of NFTs is often negative, with criticisms ranging from speculation to environmental concerns. Additionally, most people associate NFTs strictly with digital art. Jana Bertram acknowledges this branding issue and emphasizes the need for rebranding and iterations.
📢 “Rebranding something is very common business practice. You can go through several iterations and probably will never have the final and formal form of how you call NFTs,” says Bertram. While NFTs might not matter to the end-user in the future, there is still work to be done to bridge the gap between the physical and digital realms.
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🖼️ Bertram highlights the importance of offering collectors the benefits of both physical and digital art. For example, owning an NFT by a beloved artist, such as Matthew Stone, can come with the physical painting arriving at your doorstep. By providing tangible experiences, NFTs can connect with a broader audience and create a new way of appreciating art.
💡 Ultimately, Bertram envisions a world where NFTs function seamlessly behind the scenes, with the end-user only perceiving them as membership IDs or proof of ownership. The key lies in leveraging the technology without burdening the user with unnecessary jargon or complexity.
Expanding NFT Use Cases: From Art to Everyday Life 🖼️🔑🏠
🌈 The potential of NFTs extends far beyond the art world. Bertram envisions a future where NFTs could represent homeowners’ association memberships, rental contracts, and various forms of ownership. Additionally, NFTs can play a vital role in protecting intellectual property rights.
💼 Discussing the “sleeper use cases” for NFTs, Bertram highlights the rise of phygital collectibles, token-bound innovation, and the protection of intellectual property. These represent exciting new opportunities where NFTs can revolutionize the way we interact with assets.
🌍 While NFTs alone may not entirely reshape society, they are part of a broader transformation fueled by decentralized autonomous organizations (DAOs) and cross-border transactions. Bertram concludes, “The fact that you have all these DAOs that have contributors from all over the world… has revolutionized the way we do things already, and then NFTs are a piece of the puzzle there.”
To gain further insights into Rarible’s approach to governance, the future of NFT mass adoption, and what it’s like to work at RARI Foundation, listen to the full episode on Blocking.net’s Podcasts page, Apple Podcasts, or Spotify.
🔮📈 As we look to the future, the NFT market is expected to continue evolving and expanding. However, it’s essential to stay informed and make investments wisely. Consult with experts and keep an eye on emerging trends to determine the best strategies for navigating this ever-growing space.
Discover More About NFTs and Their Potential
🔗📚 For additional resources and information on NFTs and their potential, check out these valuable links:
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📢🔁 Share this article with your friends and colleagues! Let’s continue evolving and exploring the world of NFTs together! If you have any questions or want to share your thoughts, leave a comment below. Happy NFTing! ✨🚀
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