Gu Yanxi: Migration from a centralized information network to a distributed value network

In my previous article on Facebook's stabilization of coins, I believe that Facebook should give full play to its advantages as a channel and cooperate with other financial institutions to conduct financial business instead of doing financial business directly (see my article, not dead). Facebook stable currency ). In this era of blockchain, Facebook's choices in this area are actually the choices that many Internet-based information media need to make. And this strategic choice is crucial to the subsequent development of a company. In a previous article, I explained the importance of top-level design in terms of technology and business in the blockchain era (see my article, Top-Level Design in the Blockchain Era ). In these choices, a company must choose between traditional technology and business strategy, while considering the changes brought by blockchain and encrypted digital assets, and correctly making relevant choices that are consistent with the development of this era. And then we can grow stronger and stronger in the long run. Otherwise, it will either be directly eliminated for the development of the times (like many paper media companies), or it will briefly grasp the opportunities of the times, but it will gradually decline due to the failure to keep up with the development of the times (for example, many portals). .

The era in which we live has experienced the process of mediation brought about by the Internet, and now it is facing the process of mediating the value brought by the blockchain. In the past few years, in the development of blockchain-related development, only the basic development and application development of blockchain technology itself, the combined development of Internet and blockchain technology has not been consciously produced. In other words, the de-intermediation of information and the de-intermediation of value are not organically combined. Facebook's stable currency business can be said to be an attempt in this regard. However, this attempt is obviously not in line with the needs of the blockchain era, that is, the development of cooperation and win-win. Facebook is still doing its stable currency business in a single-operated model. In this way, in this era of blockchain, it is obviously not going very far.

In the past few years, a closer attempt to combine an information Internet with the blockchain world has been based on a practical platform for financing. The more standard of this type of platform is Bitcoin Suisse. This platform not only displays relevant information on the financing project side, but also accepts investment applications and actual coin-operated investments from crypto-digital currency investors around the world. Such a platform is not just a one-way transmission of information based on the Internet, but a two-way transfer of value based on blockchain technology. Due to the nature of the business itself, the development of the market and the requirements for compliance, the business itself did not grow and develop. However, the convergence of this exchange of Internet-based information and the exchange of values ​​based on blockchain can be said to have begun.

From the perspective of demand in the current market, there is actually a very strong demand between the supply and demand sides. It is just a lack of a suitable business model to combine this need. For example, on the demand side, there is already a very strong demand in the current financial business market. The current US STO market is rapidly evolving. The various service organizations required to carry out the STO business are constantly emerging. These institutions include trading platforms, asset hosting platforms, distribution platforms, and marketing platforms. In accordance with the current requirements of the relevant US regulatory system, investors participating in STO must be qualified investors in the United States, and qualified investors who need to meet local regulatory requirements overseas. So for a financier, a key factor in determining the success of a financing is to find enough of such qualified and willing qualified investors. Now, the main means relied on in this regard is investment banking. Investment banks find such qualified investors online based on their own resources and various channels. Because investment banks have scarce resources in this area, they can charge high service fees. This kind of customer acquisition method of investment banks is therefore costly and inefficient. This absolutely limits the development of the STO business. There is a need for a lower cost and more efficient means of getting customers in the market. In the current US market, there are also guest websites like Bitcoin Suisse. But these sites are still in the early stages of development. In addition, due to the limitations of their business models, these websites are far from meeting the needs of STO financiers for customers.

On the supply side of the market, there are various centralized information networks based on the Internet, including social networks and media websites. They have an urgent need to participate in the financial business and achieve a better profit model based on their existing business. Facebook's stable currency is just the tip of the iceberg of this market demand.

Nowadays, the blockchain of each country and the media website of the encrypted digital asset, the communication mode with the user is usually a one-way flow of information. The website does not understand the user's personal information and therefore cannot provide related financial services. Under the influence of today's blockchain technology and encrypted digital assets, future financing is a global international behavior. As mentioned earlier, even now, companies that make STO financing in the United States can raise funds from qualified investors in the US overseas in accordance with Reg S. This gives a very good business opportunity to website and social networks in various countries and regions. These websites can actually improve their business model based on their business and user traffic, and realize the profit model by providing financial services. In fact, the successful change of such a business model has already occurred during the Internet era.

In the early days of Internet technology, the first application was the information portal represented by Yahoo. These sites take full advantage of the advantages of mediation brought about by Internet technology. So they had a huge impact on the various paper-based media of the time. Advertising spending in the market quickly shifted from paper media to these portals. These websites have also achieved rapid growth in earnings due to the substantial increase in advertising revenue. Since then, the growth of these portals has only been a quantitative change, without a qualitative change. Only one company has achieved qualitative changes and achieved breakthrough and continuous development. This company is the Eastern Fortune Network.

The initial stage of Oriental Fortune Network is to focus on financial and economic reports. But it’s not just one that does business in this area at the same time. The competition between these sites can be said to be comparable. But later, Eastern Fortune Network made full use of its user group to pay attention to the characteristics of financial business, and launched the online sales fund business, which brought a qualitative change. The sales of public funds at the time were mainly done online by banks and brokers through their retail outlets. And because of its online marketing model and the flow of its financial readers, Oriental Fortune Network is only selling funds online. It therefore charges far less than the fees charged by banks and brokers. The fund sales business of Oriental Fortune Network has experienced explosive growth. The case of Oriental Fortune Network, which has changed from information intermediary to financial intermediation, is worthy of reference by modern information agencies. More specifically, today's media sites and social networks can begin to provide progressively related financial services for encrypted digital assets based on their user traffic and volume. That's why I suggested that Facebook should actually be an ST exchange rather than a stable currency (see my article, Facebook should be an ST exchange, not a stable currency ).

In the current era of this blockchain, the business of encrypting digital assets is international. But the vast majority of media and networks are not international like Facebook. Most of them are confined to one locale. Of course, these media can take full advantage of the local language and focus on providing relevant financial services in this market. Moreover, it is true that most of the media must first start in this way in a market. However, in this era of blockchain technology support cooperation, this model can be further developed into an international one. That is to say, based on the support of the certificate model, the alliance of these media across borders is realized. Such alliances will be more powerful than individual media alone.

I believe that the future digital asset world must be a digital financial network ecosystem (see my series of articles, unified exchanges and banking ecology , the structure of digital financial network ecology , and the path to digital financial network ecology ). In such a network ecosystem, the convergence of Internet-based information exchange and blockchain-based value exchange will be realized. The underlying technical support of this network ecosystem must be the blockchain. Each user on the chain has its own real identity and corresponding digital asset account. For today's media websites and social networks, moving existing business components to such a network structure can capture the opportunities brought by blockchain and encrypted digital assets to achieve a long-term stable profit model. If such a transformation can be achieved, then the market scope of these companies will not be limited to one country, and the space for their development is therefore full of imagination.

For such a digital financial network ecosystem on which it relies, companies can choose to develop and promote themselves, or they can join an existing ecosystem in the market. Whether you choose to develop or join a network depends entirely on the resources and capabilities you have. It is just that some companies are better able to build such a network ecosystem than others. For example, Jack Dorothy has more resources to build such a digital financial network ecosystem than any other company (see my article, the most stable currency should be Jack, not Mark ). In short, no matter who established such an ecology, because in this ecology, all participants are on the basis of equality and strive to make the market bigger, so it is not necessary to develop such a network.

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