Web3 Luxury Fashion House 9dcc to Debut First NFT-Linked Collection at Paris Fashion Week
9dcc, an upscale Web3 fashion brand, is set to reveal its debut full collection connected to NFTs in Paris this week - but what will it look like?Julia Smith Last updated: February 20, 2024 14:47 EST | 2 min read 🌟
9dcc, a luxury Web3 fashion house, will unveil its first full collection linked to Ethereum NFTs in France this week at Paris Fashion Week and NFT Paris. 🎉
Hailing from the creative mind of crypto influencer Gmoney, 9dcc merges high-quality apparel with blockchain technology, offering an immersive and wearable experience like no other. 🚀
A Fashion Revolution: The First Crypto-Centric Luxury Brand
The upcoming collection from 9dcc integrates near-field communication (NFC) chips linked to Ethereum NFTs, enhancing interoperability between 9dcc and its wearers. Gmoney’s vision goes beyond aesthetics and introduces a groundbreaking concept.
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“9dcc is thrilled to unveil its groundbreaking collection of fashion and lifestyle ‘Networked Products’ during NFT Paris and Paris Fashion Week, marking an exclusive debut that masterfully blends effortless luxury with digital innovation,” as stated by the company. “Conceived by the visionary mind of @gmoneyNFT, the first crypto-centric luxury brand presents a pioneering ‘full fashion collection on-chain,’ setting a historic milestone in the fusion of high fashion with blockchain technology.” 👗🌐
A Timeless Collection with a Modern Twist
Catering to the “crypto mob,” 9dcc’s latest collection offers a range of luxury pieces, including classic ball caps, plaid jackets, and trousers designed for the crypto community and beyond. 💼
In a recent interview on the Grateful Show, Gmoney explained the significance of the collection subverting the negative perception associated with crypto, influenced by wrongdoings of bad actors in the space such as FTX fraudster Sam Bankman-Fried. Through sophisticated pieces, the collection celebrates the positive attributes of those in the crypto realm, highlighting their capacity for risk-taking and innovation. 💪💡
Building an Award-Winning Legacy
9dcc, named after “the last four digits of the Ethereum wallet of the house from which all product expressions of the brand will be born,” was launched in August 2022. The brand’s “Powered by 9dcc” platform was introduced in late 2023, supporting brands, creators, and artists in producing quality products with networked product technology. 🚀
At the 2023 World Economic Forum in Davos, 9dcc received the prestigious “Phygital Brand of the Year” award at the Phygicode Impact Awards. 🏆
Gmoney is scheduled to speak at NFT Paris on February 23, with private appointments available throughout fashion week. 🗓️
Interested buyers can purchase limited quantities of the collection in Paris this week, and the full collection will be available online starting this Friday. 🛍️
Q&A
Q: What is the concept behind 9dcc’s fashion collection? A: 9dcc’s fashion collection integrates near-field communication (NFC) chips linked to Ethereum NFTs, providing a unique on-chain experience in the fashion world. It merges luxury fashion with blockchain technology, paving the way for a new era of immersive and wearable digital fashion.
Q: Why is 9dcc’s collection significant in the crypto space? A: 9dcc’s collection subverts the negative perception often associated with crypto by celebrating the positive attributes of those in the industry. Through sophisticated pieces, the collection emphasizes the crypto community’s capacity for risk-taking and innovation, challenging the stereotypes and promoting a more positive image.
Q: How does the “Powered by 9dcc” platform support creators? A: The “Powered by 9dcc” platform empowers brands, creators, and artists to produce quality products by integrating networked product technology. This support enables them to leverage the benefits of blockchain and create unique, high-quality offerings for their audience.
Q: Where can people find and purchase 9dcc’s collection? A: Interested buyers can purchase limited quantities of the collection in Paris during fashion week. Additionally, the full collection will be available for online shopping starting this Friday, providing accessibility to customers worldwide.
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