YouTube’s New Guidelines: From Synthetics to Sensitives

YouTube Mandates Creators to Disclose Use of Gen AI or Risk Suspension

YouTube requires creators to disclose their use of AI-generated content, or risk suspension.

If you thought YouTube was just a platform for cat videos, think again. They’re not kitten around anymore. In a move to keep creators and viewers in the loop, the video streaming social platform has released some fresh community guidelines. And they’ve got artificial intelligence (AI) in their sights.

YouTube revealed on November 14 that new updates will require creators to disclose if they’re using AI tools to concoct their content. So, if they’ve whipped up something synthetic that looks scarily realistic, they have to spill the (artificial) beans. It’s like having a humanoid robot confessing, “Hey, I used some AI magic to make this.”

In case you’re wondering what kind of mind-bending stuff this could involve, YouTube provided an example: a video cooked up by AI that “realistically depicts” something that never even happened. It’s like watching Michael Jackson come back to life to perform a moonwalk on Mars. Now that’s out of this world!

To make sure viewers are clued in, YouTube is introducing two ways to display this information. First, there will be a shiny new label added to the description panel. It’s like a virtual tattoo, marking the content as synthetic. And if the video tackles “sensitive topics” like political elections or ongoing conflicts, brace yourself for an even more prominent label. It’s like those flashing warning signs you see in action movies, making sure you can’t miss the vital information.

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But YouTube is not just about shoving these new guidelines in your face, hoping you’ll figure it out on your own. They’re actually being pretty helpful. They’ve promised to work with creators to help everyone understand the rules better. It’s like having your own personal AI tutor, guiding you through the complex world of synthetic creations. But don’t get too comfortable. If you break the rules, YouTube has its eye on you. Your content might end up in the digital trash bin, or worse, you could face suspension from the YouTube Partner Program. Ouch!

Now, let’s talk about the elephant in the room. AI-generated deep fakes. They’ve become the celebrities of the internet—both common and eerily realistic. But YouTube has a plan to tackle them. They’re introducing a new feature that allows users to request the removal of synthetic videos that simulate real people. It’s like having a secret AI police force, ready to take down those imposters.

We’ve all seen the hilarious (and sometimes downright embarrassing) deep fakes of celebrities endorsing products. Tom Hanks peddling cat food? Mr. Beast hawking dog treats? It’s like a wild celebrity impersonation party in cyberspace. But YouTube is saying, “Enough is enough.” They want these fake videos to hit the road, Jack. And Jennifer Aniston, Gayle King, and the gang couldn’t agree more.

But it’s not just Hollywood stars getting tangled up in the synthetic web. The music industry is also feeling the pinch. AI-generated content has been a real pain in their eardrums. Illegal vocal or track samples are plaguing the internet, like musical deep fake viruses infecting our playlists. And YouTube has heard the industry’s cries for help. They’re removing AI-generated music that mimics an artist’s unique singing or rapping voice. It’s like protecting the authenticity of musical talent from an army of imposters.

YouTube definitely has its hands full when it comes to AI. They’ve been working hard on their principles for collaborating with the music industry on AI technology. They’re riding the wave of innovation and experimentation, even releasing AI chatbots to spice up the viewing experience. We can’t wait to see what crazy conversations these chatbots will have with us. It’s like watching a sci-fi movie come to life right before our eyes.

So, fellow digital asset investors, keep an eye out for those futuristic labels on YouTube. And always remember, AI may be powerful, but we humans are the ones who give it life. The virtual world is our playground, and it’s up to us to keep it real.

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