Unleashing the Power of Blockchain Branding: Lessons from the Car Industry

Revving Up Web3 Marketing A Battle between Facts and Feelings in Selling Blockchain Cars

Blockchain Car Sales Facts vs. Feelings in Web3 Marketing

If you peer through the marketer’s lens at the Web3 sector, you’ll notice something peculiar. There’s a gaping chasm between how blockchain and crypto projects market themselves and how effective brands operate in the real world. It’s like watching a unicyclist trying to navigate rush hour traffic on a unicycle – entertaining, but ultimately futile.

To illustrate my point, let’s take a joyride through the car industry. When carmakers reach out to their audience, what do they project? Let’s dive into the main web pages of some household name car companies and see what first words jump out at us:

• Volvo: Freedom, sustainability, and safety.
• BMW: Design, luxury, and sustainable mobility.
• Peugeot: Irresistible, fun, and elegant.

The visuals in car advertisements are equally conceptual and evocative. Open roads and big skies symbolize freedom. Green landscapes denote sustainability. Bright colors scream fun and youthful irreverence. Smooth lines and glossy surfaces speak to design, luxury, and timeless elegance.

Now, brace yourself for a stark contrast. Brace yourself for the moment we step into the Web3 industry’s marketing realm. Brace yourself for messages that you would never find in car branding:

• Counting down the 15 upcoming Web3 games to be launched on the Epic Games Store
• AI concept coin JustJoking Can you make money by telling jokes?
• Full-Chain Game Engine Seamless Integration of Web2 and Web3 Game Domains

• Let’s talk about the many applications of the car, like how you can use it to get to work or do your shopping.
• How about we discuss locks, security, and the unfortunate track record of car thefts for this model?
• Oh, and let’s not forget to delve into how the car manufacturer organizes and governs itself. Exciting stuff, I know!
• Hold on tight, because we’re about to compare the relative merits of cars to horses, bicycles, and any other inferior modes of transportation.
• And here’s the kicker – let’s explore how the car moves around on the same roads as other cars, and as a passenger, how you can seamlessly hop from one car to another without friction.
• Fuel market volatility. Fuel cost calculations. Who benefits from fuel transactions. Riveting stuff, right?
• Need your car repaired? Good luck finding parts or getting a sound system upgrade. Let’s talk about that!

I’ve handpicked cars for this analysis, but this fundamental flaw in marketing runs rampant across industries. It seems that the Web3 industry is desperately trying to sell obscure selling points that nobody is actually buying. They’re like street performers juggling potatoes instead of dazzling the audience with mind-blowing tricks.

On one hand, we have an industry that understands the symbiotic relationship between offering and branding, leveraging it to unleash maximum psychological impact. Each car model’s design mirrors the brand’s identity, invoking the same emotional response no matter where you encounter it. It’s a masterpiece of consistent messaging tailored to meet human needs.

On the other hand, we have the emerging Web3 industry trying too hard to bulldoze their way through with technical superiority or governance arguments. But here’s a reality check: the emotional response to a brand is not an optional extra that can be discarded. People need to care, and they need to care within that tiny split second it takes to decide “yes” or “no.”

In that moment, only a few people care about transactions per second, governance models, or high-security consensus. But these factors aren’t enough to make the majority emotionally invested. So, what’s the secret sauce? How can Web3 operators find the emotional levers that truly drive people’s decisions?

The answer is simple – ask them. We live in an age overflowing with data, so market research is just a matter of asking the right questions. If you already have a live product or service, find out from your customers why they love it. Is it the slick user interface? Excellent value for money? Time-saving capabilities? World-class customer service?

If you’re still in the pre-launch phase, get creative. Conduct polls, create tests, and use bogus landing pages to see what people click on. But remember, the answers you seek lie a layer deeper. What lies beneath their decision? How does your brand make them feel? Rich? Safe? Generous? Included? Frivolous? Like a winner?

Once you unearth this emotional payback, you’ve struck gold. You’ve discovered the key to connecting with your audience. So, my dear Web3 operators, keep the tech focus behind the scenes where it belongs. Just like in the world of cars, a niche audience may peek behind the curtain, but the masses – your main audience – couldn’t care less about how it works. They care about how it meets their needs. Focus on delivering a familiar, reliable emotional response with your unwavering brand consistency.

I know some might say they deal with facts rather than feelings, but let me assure you, the carmakers aren’t fooled. So why should you be? Embrace the power of emotional branding, unleash your brand’s potential, and watch as your Web3 project accelerates to new heights.

Now, I’d love to hear from you, dear reader. What emotional response do you seek when engaging with Web3 projects? Are you enticed by slick interfaces or tantalized by world-class customer service? Let’s ignite the conversation in the comments below!

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