Disney enters the NFT market and collaborates with Dapper Labs to launch the digital badge collection platform Pinnacle.

Disney Ventures into NFT Market with Dapper Labs Partnership, Introducing Pinnacle Digital Collectibles Platform

Compiled by: Blockchain Knight

Dapper Labs, a Web3 game studio known for projects like NBA Top Shot and CryptoKitties, has announced a major news in the NFT market. The company has revealed its plan to launch Disney Pinnacle, an “cutting-edge” digital badge collection and trading platform.

This new platform will showcase characters from Disney, Pixar, and Star Wars. These characters will be designed as unique tradable digital badges, inspired by the badges sold in Disney theme parks.

According to recent reports, Disney Pinnacle will provide fans with an “engaging social experience,” allowing collectors to interact, trade, and build personalized collections of digital badges from anywhere in the world.

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Roham Gharegozlou, the Co-founder and CEO of Dapper Labs, expressed excitement about the project. Dapper Labs is known for creating influential projects and has specifically developed the Flow blockchain for mass consumer applications like collectibles and games.

Gharegozlou emphasized that Disney Pinnacle combines these experiences and provides fans with “unparalleled convenience and accessibility”. He also stated, “Disney Pinnacle is a brand new product that incorporates all the knowledge we have gained over the past few years since its inception.”

This collaboration marks another significant partnership for Dapper Labs, following its collaborations with Google and the National Football League (NFL). Disney Pinnacle is set to launch later this year on the App Store for iOS devices, Google Play Store for Android devices, and their website.

According to a report by Messari, the Crypto consumer market is experiencing a slight recovery, which is reflected in the recent performance of the Ethereum NFT market.

After a period of relative slowdown, the trading volume in these markets has slightly rebounded. Particularly noteworthy is the increased activity in the Ethereum Profile Picture (PFP) series in recent weeks.

On the other hand, other areas within the Solana ecosystem have experienced growth in the past month, such as decentralized finance (DeFi) and gaming, but the NFT market on Solana has not yet reflected this trend.

According to the report, activity within the NFT ecosystem is still divided among platforms like TensorHQ and Magic Eden. These platforms attract users and promote transaction activity, contributing to the overall growth of the Ethereum NFT market.

However, the report suggests that the Solana NFT ecosystem has not yet established a dominant market or platform that can rival the growth on Ethereum.

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