Jay Chou’s ‘Fantasy Music Universe’ is here. Would you buy the 30 yuan digital collectible key?

Jay Chou's 'Fantasy Music Universe' is available now. Will you purchase the 30 yuan digital collectible key?

Author: Shuzangjian

On September 7th, Jay Chou’s music company, JVR Music, officially announced the launch of the “Fantasy Music Universe”. Users can enter the “Baohe” platform to make reservations.

According to the official introduction, in the “Fantasy Music Universe”, users can break through the traditional way of listening to songs or watching MVs, and interpret “Fantasy” with a new model that integrates game experience and social interaction.

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As of 8 o’clock this morning, the topic #Jay Chou Fantasy Music Universe# on Weibo has exceeded 6.55 million readings, with 7,888 interactions.

Some fans discovered at Jay Chou’s concert in Tianjin that the large screen was playing a preheating video of the “Fantasy Music Universe”, which aroused the curiosity and attention of the user.

According to Shuzangjian, the “Fantasy Music Universe” will be open to fans on September 14th. To enter the “Fantasy Music Universe”, you must first purchase the “Fantasy Music Universe Key Card”.

The “Fantasy Music Universe Key Card” is sold for 30 yuan per unit. It is worth noting that the “Fantasy Music Universe Key” is not limited in quantity and cannot be transferred as a gift.

In addition to the “Baohe” platform, users can also purchase the “Fantasy Music Universe Key Card” on “Youku’s” “Youwu”. “Youwu” also provides exclusive limited virtual images and in-site personal decorations for users who purchase on its platform.

In fact, this is not the first time Jay Chou has launched a virtual space. In September last year, JVR Music and “Baohe” jointly launched the “Jay Chou Limited Demo Space” music meta-universe activity.

The virtual space consists of 5 selected demos, each personally selected by Jay Chou, including 4 classic representative song demos such as “Blue and White Porcelain”, “Love Before the Western Era”, “Fine Day”, “Stranded”, and 1 unpublished hidden demo track “New York Subway”.

At that time, the topics #Jay Chou New York Subway# and #Jay Chou Hidden New Song# both made it to the hot search on Weibo, and accumulated 300 million and 120 million readings respectively. Bilibili’s exclusive interview VCR of Jay Chou’s limited demo (sample record) received over a million views.

It is worth mentioning that Jay Chou not only posted two related videos on his personal Kuaishou account, one of which mentioned the “thin box” and was pinned by Jay Chou on his Kuaishou account for several months.

Shu Cangjian believes that it is undoubtedly the best opportunity to break the circle by combining digital collections with the popular Chinese singer Jay Chou. However, as the digital collection industry cools down and the key to open the space cannot be traded, the “Fantasy Music Universe” has not generated the expected popularity. Currently, there are only 15,000 reservations. If this were last year, the number of reservations would have exceeded 100,000 long ago.

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