Chain Game Weekly Google to Allow NFT Game Advertising Placement, Linea Launches Web3 Entertainment Festival

Google to allow NFT game ads, Linea launches Web3 festival

Author: Jasur, Chain Tea House

1. Sector Data

On-chain data shows that the number of new players in the blockchain gaming sector fell by 21.5% from September 7th to September 14th, with a total of 648,000. Trading volume decreased by 29.6% to 26.3 million. The number of active online games remained stable at 2,560, and the total market value of the blockchain gaming sector decreased by 5.9% from the lowest point of last week, reaching 45.2 million US dollars.

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2. Blockchain Gaming News

1. LotM Game, owned by BAYC, to Launch Public Beta Testing in September

On September 1st, Yuga Labs, the parent company of Bored Ape Yacht Club (BAYC), announced that the public beta testing of its Legends of the Mara (LotM) game will start in September. This will provide new NFTs and a wider metaverse experience for Otherdeed virtual land NFT holders.

2. P2E Game Galactic War Receives $6 Million Funding from KaJ Labs

On September 3rd, P2E game Galactic War received $6 million in funding from KaJ Labs, a non-profit blockchain and artificial intelligence research company. KaJ Labs will leverage its expertise in blockchain and NFT technology to support this game. It was previously reported that KaJ Labs Foundation launched a $1 billion Web3 and AI funding program in June, which will distribute this funding to developers over the next decade.

3. 3A Game Layer3 Solution Xai Launches Community Education Rewards Program “Xai Odyssey”

Layer3 solution Xai, a 3A game, announced the launch of the community education rewards program “Xai Odyssey” on its official social media. Users can complete daily and weekly educational tasks in the official Discord to receive rewards. According to previous news, Xai, with the support of Offchain Labs and the help of game developer Ex Populus, will be launched later this year. The Xai token will serve as transaction gas and provide incentives for active participants and contributors to the network.

4. NPIXEL, a Korean 3A Game Studio Collaborating with Aptos, Dissolves Its Web3 Division

On September 4th, Korean 3A game studio NPIXEL dissolved its Meta headquarters, which was responsible for developing and operating blockchain games and Web3 new businesses, in collaboration with Aptos. The Web3 platform Metapixel was built based on this collaboration and a Web3 game called “Gran Saga: Unlimited,” based on NPIXEL IP, was being developed on this platform, with plans to be released in January next year. However, it is currently difficult to proceed as planned. It was reported that the dissolution of the Meta headquarters was due to cost savings, internal conflicts among team members, and differences of opinion among the management. An NPIXEL spokesperson stated, “The head of the department in charge plans to resign for personal reasons, and the Meta headquarters is also planning to reorganize, but no specific decisions have been made yet.”

5. Wemade Announces the Launch of Two Games on WEMIX PLAY Blockchain Gaming Platform

Korean game developer Wemade announced that it will launch two upcoming games, “GATOR_Zeroverse” and “Before the Dawn,” on the WEMIX PLAY global blockchain gaming platform on September 4, 2023, in collaboration with Singaporean game company MOZOO. Both games are currently under development.

6. Linea Launches Entertainment Festival to Explore Web3 Social and Gaming

On September 5th, Ethereum Layer2 network Linea announced the launch of an entertainment festival aimed at exploring Web3 social and gaming. Linea stated that the festival is a means to expand the Linea gaming ecosystem and promote community participation in games on the network. It consists of three sub-events, which will take place independently between September 5th, 2023 and October 8th, 2023.

7. Animoca Brands Subsidiary GAMEE Launches Arc8 Game Partner NFT Series “Beasties” and Commences Minting

According to official news from Animoca Brands, its subsidiary GAMEE has announced the launch of the Arc8 game partner NFT series “Beasties”. Players can already mint the NFT for free in the Arc8 app, and upgrading the NFT unlocks in-game benefits. In addition, GAMEE allows “Beasties” NFT holders to mine an in-game token called “Luck” and have the opportunity to participate in special events. It is currently unclear whether this “Luck” token supports in-game payments. As previously reported, Arc8 received a $1.5 million investment from Binance Labs in 2022, and currently has an average of 10,000 active independent wallets per day.

8. Korean Listed Company Neowiz to Develop Games on Avalanche Network

Korean listed game publisher Neowiz announced on Thursday that it plans to develop games on the Avalanche blockchain through its Web3 branch IntellaX. Neowiz is one of the top five game companies in terms of market value in Korea.

9. Google Updates Advertising Policy to Allow NFT Game Ads

Google has updated its advertising policy to allow NFT game ads, as long as the ads do not involve gambling or gambling promotion. This policy will take effect on September 15th. It is reported that Google banned cryptocurrency exchange and wallet ads in 2018, and allowed eligible advertisers to run cryptocurrency ads in 2021.

III. Introduction of New Chain Games

1. Age of Dino

Recommendation: Freemint is open, new game coming soon

Age of Dino is a dinosaur-themed SLG mobile game based on the BNB chain. The game’s official website is not yet online, but based on the content released by the official, it seems to be similar to the Jurassic World story, where a technology company resurrects dinosaurs to fight against humans. The game is about to start the freemint of MechLianGuail NFT, and you can pay attention to the activities on the official Twitter account.

The official Twitter account currently has 47.4k followers and a high level of fan interaction, with many KOLs following.

Project link: discord.gg/ageofdino

2. Gas Hero

Recommendation: Second game of STEPN, recent activities giving away GMT tokens

Gas Hero is a strategy MMO game based on the Polygon chain. Players will receive a free hero to help them smoothly navigate the beginner stage and familiarize themselves with the game interface, battle rules, and other basic knowledge. Once they enter the formal game stage, players will have the opportunity to operate a base vehicle, which determines the final respawn point. The acquisition of this base vehicle includes early whitelist qualifications or the fulfillment of specific in-game conditions. Battle is an important aspect of Gas Hero, and players can obtain resources through personal or guild battles. The core design of this game lies in the supply and demand of resources. Gas Hero offers a variety of resources, each with its specific consumption requirements.

The official Twitter account currently has 14.8k followers and a high level of fan interaction, with many KOLs following.

Project website: https://gashero.com/

3. Anazir

Reason for recommendation: There are many KOL lottery NFT activities, and the quality is good.

Anazir is a mobile tower defense game. Compared to other tower defense games, Anazir has a more dynamic game mechanism that makes the tower defense style both fun and strategically significant. The game includes normal mode and ranked mode. At the end of each season, a cross-season competition will be held to challenge the best players around. NFT tickets will be limited and will only be distributed as the top reward in the finals of each season. The official has recently collaborated with a large number of KOLs to hold lottery NFT gift packs, so it’s worth following.

The official Twitter account currently has 33.3k followers, and the fan interaction rate is acceptable.

Project website: https://mint.anazirgame.com/

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