Oil spilled Mercedes-Benz, the value chain that will be changed by the blockchain
Although there are still some problems and difficulties in the blockchain system, it is only a matter of time before the implementation of more customers, supervision of external pressure and electric vehicles.
Although China's new car market has shrunk for the first time in 20 years, in 2018 Germany's high-end car brands have seen good sales growth in China.
Trade friction with the United States is a major concern for German automakers such as BMW and Mercedes-Benz, which produce several SUVs in the US and export to other parts of the world, with China still being the most important German automaker. Market.
Audi, BMW (including Mini), Porsche and Mercedes-Benz all achieved similar growth in 2018, around 10%. Audi is still the leading brand in the Chinese market, but Mercedes-Benz narrowed the gap to only 10,000 vehicles in 2018, and in 2015 they were 200,000. Volkswagen's global performance is still excellent, but sales in China fell by 2.1% in 2018, and China accounted for nearly 50% of global Volkswagen sales.
Mercedes-Benz recently encountered a lot of trouble in the central Chinese city of Xi'an. Xi'an is the origin of the ancient Silk Road. It is also the ancient capital with the largest capital of the Chinese Kings. It has a history of the capital of 1077. Zhang Wei twice sent the Western Regions, and opened the curtains between the East and the West. The people who walked through them took their own The culture spreads along the line. "Quality and foreign countries, foreign countries believe this", but the glory of rich ancient civilization is not fully inherited here, the Mercedes-Benz CLS300 hood on the cover of the female owner of the rights defending, tearing open the illusion of the surface of the middle class, In more arrogant companies, dignity will be deceived.
63 years ago, Yutai’s “Tea House”’s patron, Chang Siye, said, “I don’t hang people, don’t hurt people, look forward to it, look forward to it, just hope that everyone is reasonable, no one is deceiving anyone! But…” Mercedes- Mercedes-Benz's 4S shop in Xi'an (Sale, Spare Part, Service, Survey, a franchise model that integrates automobile sales and repair parts information services) finally forced the "reasonable reader" to sit on the hood and cried. shrew".
The incident is still evolving, from video to negotiation, reconciliation and reversal, supervision, eight requirements, recording and service fees, including the onlookers of various media, the comments of the People’s Daily, and the interviews of CCTV, the Central Committee of the Communist Youth League and Ziguangge The microblogs tracked and the China Banking Regulatory Commission replenished the knife. This consumer rights activist has already summoned the sword of Damocles against Mercedes-Benz and the entire automotive industry.
Change will be inevitable.
Automobile manufacturers' control and cooperation with sales companies will be reconstructed. Just in February of this year, Mercedes-Benz said it has developed a platform based on blockchain technology to increase the transparency and sustainability of complex supply chains, allowing documents and contracts to be stored in complex supply chains. Wilko Stark, managing board member of the Mercedes-Benz Division, also said that blockchain technology could affect “almost the entire value chain” and added:
“The blockchain technology has the potential to radically change our procurement process. Through our blockchain prototype, we took the first step and tested one of the possible applications to improve our direct suppliers. Transparency outside."
Porsche, another major German automaker, announced in August last year that it plans to increase its investment in blockchain-related startups to “get trends, new technologies and business models”.
The car company's involvement in blockchain technology can be traced back to May 2017. Toyota Research, a subsidiary of Toyota Motor North America, cooperates with the MIT Media Lab and five other companies to develop blockchain technology. For driverless cars.
Omni-channel integration is both a strategic choice for the automotive industry and an ongoing iteration of technology for the industry's infrastructure. Behind the integration of online and offline, biometrics, Internet of Things, artificial intelligence, AR/VR, big data, cloud computing, blockchain and other technologies are integrated into every aspect of production, sales and maintenance. In order to optimize the efficiency, cost and customer experience of all aspects of online and offline.
The application of blockchain in the automotive industry is at the forefront, and the blockchain is constantly optimizing and reconfiguring large-scale internal and collaborative partnerships. Although there are still some problems and difficulties in the blockchain system, more customers are needed. Under the supervision of external pressure and the impact of electric vehicles, the realization of ecological scenes is only a matter of time.
Note: This article is originally created by Youyou Finance, please indicate the source.
Author: Deckard Cain
Source: Youyou Finance